Retail TouchPoints

SEPTEMBER 21, 2023

While collaborations have always been part of the brand marketing playbook, the multiple facets (and attendant hype) generated by the Barbie movie marketing machine has reinvigorated retailers and inspired them to get even more creative with their partnerships. Kendra Scott has onboarded a variety of partners to support various goals.

Consumer 200

Consumer Marketing Customer Retail 200

Kissmetrics

JANUARY 20, 2021

The encouraging news is social media reach is still massive. Paid reach is the people who see your content as a result of paid promotions. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. Not any more. Here’s why.

Social Media 363

Social Media Blog Marketing Other 363

Kissmetrics

MAY 12, 2021

Organic leads are crucial to any inbound marketing campaign , and they can ensure you get interest from your ideal prospects. While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it.

Social Media 342

Social Media Events PPC Article 342

Kissmetrics

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Also, the surrounding foot traffic is at least familiar with your business, even if they haven’t bought anything from you yet.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Retail TouchPoints

APRIL 4, 2022

Nordstrom has promoted Ken Worzel to Chief Customer Officer and Jamie Nordstrom to the post of Chief Stores Officer, while Scott Meden, Chief Marketing Officer, and Geevy Thomas, President, prepare to retire. Under Worzel’s direction, Nordstrom’s digital business increased to 42% of total sales during FY 2021.

Operations 236

Operations Customer Supplies Management 236

Retail TouchPoints

JULY 5, 2023

Bed Bath & Beyond, on the other hand, is a great name which proved to be not as good a business model. When we saw ‘good name, bad business model,’ and ‘good business model, bad name,’ dropping the two bad things and putting the two good things together made a lot of sense.” relaunch. “We’re

Home Furnishings 268

Home Furnishings Mobile Social Media Banking 268

Retail TouchPoints

MARCH 29, 2021

The collection, preparation and use of data in retail is a “core business.” Ecommerce first promised consumers convenience, but in the last decade it has also brought increasing value to market by combining its transactional data with shopper journey data — offering manufacturers near-real-time metrics on campaign performance.

eCommerce 297

eCommerce Payments Retail POS 297

Kissmetrics

SEPTEMBER 2, 2021

Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Promote affiliate links. The only reason businesses pay money to Instagram users is the exposure to the audiences they receive in return. Promote Affiliate Offers.

Payments 363

Payments Social Media eCommerce Payment Services 363

Kissmetrics

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. That’s why I put together this guide to event promotion for online and in-person events.

Events 363

Events Social Media Information Recommendation 363

Kissmetrics

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

MARCH 22, 2021

What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors.

Social Media 300

Social Media Books Article Information 300

Kissmetrics

AUGUST 17, 2021

You’re trying to promote your unique selling point (USP) and what makes your business stand out from the competition. Honestly, every business can use them. Sure, you can’t tell people what to think, but you can certainly promote your brand in a way that nurtures positive associations. Then, do some market research.

Social Media 356

Social Media Customer Loyalty Improvements Customer Experience 356

Kissmetrics

MARCH 17, 2021

Still, as you probably know, the social networking site also provides plenty of paid advertising opportunities that let you target your followers, automate your bids, and promote your business. Naturally, the cost of Twitter ads varies for every marketer. Promoted tweets can increase visibility and engagement.

Food and Beverages 261

Food and Beverages Download Social Media Other 261

365 Retail

MAY 8, 2024

We have a number of activities planned for the coming year to promote this service and invest in its success as part of our Out of Home network offering. “We In doing so their businesses are set-up for success to grow, as well as remain essential access points for the day-to-day services local communities rely on.”

Events 62

Events Customer Retail Marketing 62

Kissmetrics

JANUARY 5, 2022

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249

Marketing Social Media Channel Magazine 249

Retail TouchPoints

APRIL 25, 2022

The good news for retailers is that when designed and executed well, return policies can deliver benefits that include bolstering customer satisfaction, reducing waste, easing internal business demands and affording insights into consumer data. Starting holiday promotions earlier helps retailers attract these shoppers’ business.

Gifts 262

Gifts eCommerce Webinar Consumer 262

Kissmetrics

FEBRUARY 18, 2021

With no minimum advertising budget to get started, Twitter offers the chance to grow your business without significant upfront investment. You can use Twitter for marketing, engagement, and customer service. With low costs and high potential return, Twitter is worthwhile to explore when trying to grow your business.

Events 287

Events Social Media Demo Other 287

Retail TouchPoints

JANUARY 6, 2023

Much of the pressure has come from inflation outpacing wage growth, and if that trend reverses (and the pace of inflation is already receding while the job market remains strong), shoppers may feel enough relief to increase their spending, whether by paying down debt or increasing consumption.

Retail 321

Retail Payment Services Consumer Management 321

Retail TouchPoints

OCTOBER 20, 2021

But in truth, the news wasn’ t all bad. It’s true that many businesses — especially those considered non-essential — saw dramatic reductions in foot traffic. As one might expect, there’s no set formula for retail businesses looking for continued success or a brand revitalization post-COVID.

Sporting Goods 255

Sporting Goods Social Media POS Consumer 255

Retail TouchPoints

APRIL 22, 2022

Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.

Workshop 293

Workshop Omnichannel Arts Fulfillment 293

Kissmetrics

DECEMBER 10, 2020

You’re already doing so much for your business. Your online image can determine how long you stay in business and if your profits grow year after year. Your online image can determine how long you stay in business and if your profits grow year after year. Business Size and Type. Marketing Strategy.

Management 363

Management Social Media eCommerce SEO 363

Kissmetrics

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. From services that provide A/B testing to conversational bots that capture leads on-site, brands are rapidly experimenting with new ways to optimize their content.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

OCTOBER 25, 2023

Offering excellent customer service is a business basic at any time of the year, but it’s particularly vital during the holiday season. Employees’ Major Role in the CX Equation The tight labor market of the past few years adds another complication for retailers determined to ensure their customer experience (CX) is top-of-the-line.

Multi-channel 315

Multi-channel Customer Experience Mobile Improvements 315

Wiser

OCTOBER 4, 2023

No business can afford to ignore the power of social media as a tool for brand amplification. For more established businesses, a dynamic social media presence is essential to maintain relevance, engage with customers, and attract new audiences. Engagement: Social media enables real-time interaction with consumers.

Social Media 145

Social Media Presentation Customer Experience Consumer 145

Retail TouchPoints

OCTOBER 14, 2022

Established retailers exploring how a marketplace model would best fit into their business strategy have a common question — what’s the difference between dropship and marketplace fulfillment that utilizes third-party sellers, and how can it benefit their business? Dropshipping means different things to different businesses.

Retail 268

Retail Fulfillment Operations Technology 268

Retail TouchPoints

SEPTEMBER 23, 2021

Every SEO strategy session with clients these days should include a moment of recognition and praise for how hard business owners are working to keep serving the public amid monumental challenges. Market trends indicate that a powerful three-point strategy for you to bring to the brands you promote is: Inspire, Deliver, Sustain.

SEO 257

SEO Gifts Shipping Costs Beauty and Health 257

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Instead, businesses want authoritative content.

B2B 314

B2B B2C Multi-channel Marketing 314

365 Retail

MARCH 10, 2024

As more companies rely on online sales and marketing, the e-commerce landscape is growing. If you want to launch an e-commerce business or just plan to stay competitive, it’s essential to be aware of the trends that redefine the industry landscape. trillion in 2024.

eCommerce 103

eCommerce Payment Services Payments eCommerce Marketing 103

Wiser

JULY 25, 2023

Starting and running a business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for businesses to get noticed and stand out from the competition. That’s why it’s so important for business owners to understand how to promote their businesses effectively.

Small Business Retail 78

Small Business Retail Social Media PPC Events 78

Wiser

APRIL 18, 2023

Developing a new product and introducing it to the market is a huge and often daunting task, but it’s necessary for businesses that want to stay competitive in a fast-paced industry. Factors like timing, promotions, target audience, and more can affect your chances. What Does Product Launching Really Mean?

Demo 158

Demo Information Electronics Marketing 158

Retail TouchPoints

MAY 30, 2023

This was attributed to increased markdowns at Journeys offsetting an otherwise normalized promotional environment, which led to improved margins at the other businesses. News from Genesco’s other banners was more positive: Johnston & Murphy comparable sales jumped 18% , while Schuh sales were up 13%. in Q1 2023.

Omnichannel 178

Omnichannel Improvements Consumer Other 178

Retail TouchPoints

NOVEMBER 2, 2021

There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life. Enter: mobile marketing. Map Customer Journeys for Data-Driven Mobile Marketing. By contrast, only 28% want to receive offers and promotions via text.

Point of Sale 287

Point of Sale Mobile Customer Marketing 287

Kissmetrics

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. It’s really hard to actually find a great influencer to grow your business. Why You Should Use Influencers in Your Marketing Strategy. Because influencer marketing works.

Social Media 276

Social Media Subscription Marketing Consumer 276

Retail TouchPoints

JANUARY 11, 2022

The good news is there are strategies that can be implemented by the food supply chain today that will make a significant impact on climate goals. Move product with targeted ads : Products are promoted for a host of reasons, but what if promotions were also tied to sustainability goals?

Retail 212

Retail Supplies Improvements Travel 212

Kissmetrics

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Marketing 362

Marketing SEO eCommerce Telecommunications 362

Retail TouchPoints

DECEMBER 28, 2021

In May 2020, McKinsey issued a report stating while the COVID-19 pandemic was shaking up small businesses across the board, it was disproportionately affecting minority-owned small businesses. The good news is that slightly more than 60% have returned to or exceeded pre-pandemic financial levels. Investing in Technology Crucial.

Payment Services 274

Payment Services Small Business Retail Banking Operations 274

Kissmetrics

JULY 26, 2021

Every marketer wants more attention. After all, that’s the goal of social media marketing, right? Plus, they get to promote a partner product and benefit from influencer marketing at the same time! The beauty of digital marketing is you can easily deliver curated content your users are interested in. We see you.

Social Media 363

Social Media Reference Information Improvements 363