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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

Bark is one company that is laser-focused on engaging these pet lovers — specifically, pup parents. The company was founded in 2012 with its core product offering, BarkBox. McDonnell: Today, the majority of our marketing is done through social media, where we have a very large following. What are your top priorities?

Toys 265
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How to Check Website Traffic For Any Site

Kissmetrics

Some good reasons to analyze your competitors’ traffic are: To figure out which of their posts or products generate the most organic traffic To know which keywords generate the most traffic To see which channels are driving the most traffic. It won’t tell you anything about its traffic from sources like social media.

SEO 304
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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

Saying she has been a fan of Grove Collaborative since she first discovered the company’s starter kit, actress and entrepreneur Drew Barrymore has both invested in the company and become its first-ever Global Brand and Sustainability Advocate. In reality, only 9% of the plastic consumed ever gets recycled.

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ShipBots Review: A Family-owned, Highly-flexible Ecommerce Fulfillment Company

Ecommerce Platforms

In this ShipBots review, we take a deep look into the company's primary features, services, pricing, and customer support. Your company chooses fulfillment requirements and sends products for storage to ShipBots. Integrations with marketplaces and other sales channels like Etsy, eBay, and Walmart. Shipbots Review: Pricing.

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The Top Celebrity-Owned Ecommerce Companies and What You Can Learn From Them

SellBrite

The truth is, though, that many of the biggest celebrity-founded ecommerce companies have a lot more going on behind the scenes than you might expect. We’ll explore how strategies like social media engagement and the resolution of a clear customer problem help boost sales and customer loyalty. Let’s dig in! Key Takeaway.

eCommerce 105
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Retail Business Response Planning for Severe Weather Events

Retail TouchPoints

For example, emergency kits should be stocked with safety lights, work gloves, emergency blankets and other essential items in the event of a hurricane along the Gulf Coast. Blizzard survival kits in restaurants across the Midwest are likely to include batteries, rock salt, extra clothes, towels and blankets.

Events 259
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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. Why Your Company Should Be Using Live Streams. When it comes to the reasons your company should be using live streams, the numbers speak for themselves: Live streaming topped 1.1