Groove

FEBRUARY 27, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Dave Santiago of Cutter & Buck In this episode of the eCommerce Masters Podcast, host Ethan Giffin engages with Dave Santiago, VP of Omni Channel and Corporate Sales at Cutter & Buck.

eCommerce 195

eCommerce Apparel Operations Multi-channel 195

ROI Revolution

JULY 11, 2022

Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. After generating $8.5

Blog 158

Blog White Paper SEO Marketing 158

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

NOVEMBER 26, 2020

Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand. A ten thousand dollar handbag is well out of reach of the majority of consumers. Me neither. Not any more.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

JANUARY 30, 2022

We analyzed more than 7,000 company websites across 22 industries to answer one question: what was their approach to SEO and paid advertising to help them do so well? Through Ubersuggest, we learned more about their approach to SEO, traffic factors, backlinks, and more which you will see in the visualizations below.

SEO 244

SEO Beauty and Health Social Media Fashion 244

Talkoot

MAY 2, 2023

Amazon & Walmart SEO guide: product listing requirements and why they matter Brian Hennessy Talkoot CEO and Co-Founder Landing on the first search results page of Amazon or Walmart is like striking gold for sellers. Make sure you use up that whole character count to maximize SEO. But don’t confuse product title with product name.

SEO 78

SEO Demo Books Recommendation 78

SellBrite

AUGUST 3, 2021

When you’re battling with similar sellers for the eyes of customers, SEO is a great way to get ahead of the crowd. However, Walmart SEO involves more than just strategic keyword placements—following good seller practices and building a solid reputation as a seller are vital parts of improving SEO on Walmart.

SEO 137

SEO Shipping Costs Merchant Services Shipping 137

ROI Revolution

AUGUST 26, 2021

With the latest pandemic wave throwing a wrench in another holiday shopping season , anticipating consumer challenges and optimizing your brand’s website accordingly will be crucial. Below are 10 SEO projects you can start now for a more successful holiday season! Looking for other SEO tips ahead of the holidays?

SEO 78

SEO Gifts Reference Improvements 78

Pivotree Blog

OCTOBER 17, 2022

As consumers, we all understand the drive to find products that meet our needs. Do your product titles and descriptions support your SEO goals? 2: Continuously Improve Your Search Engine Optimization (SEO). While SEM involves paid advertising (pay per click), SEO focuses entirely on improving organic rankings.

Channel 98

Channel Customer eCommerce SEO 98

Groove

MARCH 12, 2024

Jensen shares pivotal insights into the brand's transition towards Omni Channel sales, emphasizing the importance of resonating with a broad consumer base, from outdoor enthusiasts to environmentally conscious shoppers. Gentry Jensen "We're definitely leaning into [direct to consumer sales]. rebuilt the website completely."

Outdoor 195

Outdoor eCommerce BigCommerce Travel 195

Kissmetrics

MARCH 12, 2018

It has also shaped what SEO is today. When I contacted Troy Ireland, Managing Partner at Digital Current, he responded to my question with excellent insight into how brands need to focus on showing their human side to consumers in order to be successful in 2018 and beyond. See this AdAge article from 2008.) How do you create a brand?

SEO 195

SEO Social Media Article Marketing 195

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.

Omnichannel 253

Omnichannel B2B Channel Customer 253

ROI Revolution

JULY 30, 2020

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? How do Prime Day and SEO go together? And 70% of customers never click past the first page of Amazon search results.

SEO 78

SEO PPC Retail Conversion Optimization 78

Retail TouchPoints

MAY 7, 2024

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Applying insights to off-site marketing channels. Understanding this issue helps add the right synonyms to prevent lost sales.

eCommerce 239

eCommerce Improvements Information Omnichannel 239

Kissmetrics

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. Here’s how to do just that.

SEO 327

SEO Channel Subscription Social Media 327

Retail TouchPoints

JUNE 16, 2023

However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts. By identifying the keywords and SERP features that are popular in specific markets, brands can customize their SEO and SEM campaigns for maximum visibility and improved ROAS.

SEO 258

SEO Search Marketing Improvements Recommendation 258

Salsify

APRIL 4, 2023

Are your ecommerce marketing efforts grabbing the attention of consumers and luring them to shop your digital shelf? Your products might have strong search engine optimization (SEO) or rank well on heavily researched platforms like Amazon. The very product content you thought was so attractive to consumers might actually be to blame.

eCommerce Marketing 148

eCommerce Marketing eCommerce Marketing SEO 148

Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Note that while an integrated digital marketing campaign provides audiences with familiar content across platforms, it does not use the same ad across all channels. There are more than 3.6

Social Media 297

Social Media Marketing Shipping Costs SEO 297

Smile.io

JUNE 2, 2023

As the attention to environmental issues becomes increasingly mainstream and consumers become more mindful of their effect on the planet, a shift towards sustainability has emerged in consumer trends. Do consumers care about sustainability? Do consumers care about sustainability? The answer is a resounding yes.

Consumer 84

Consumer Shipping Costs Shipping Social Media 84

ROI Revolution

APRIL 6, 2021

In an SEO office hours hangout video on March 19th, Google’s John Mueller said Google may have stopped moving sites to mobile-first automatically and will be “switching a lot of those over at once” in April or May. View last month’s SEO news here. Reminder: 100% Mobile-First Indexing Is Coming Soon.

SEO 78

SEO Document Mobile Blog 78

ROI Revolution

MARCH 24, 2021

In an SEO office hours hangout video on March 19th, Google’s John Mueller said Google may have stopped moving sites to mobile-first automatically and will be “switching a lot of those over at once” in April or May. View last month’s SEO news here. Reminder: 100% Mobile-First Indexing Is Coming Soon.

SEO 78

SEO Document Mobile Blog 78

Shopping Signals

MARCH 16, 2023

You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Ignoring SEO will cost you in the long run and result in lost profits. In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce.

SEO 52

SEO eCommerce PPC Payment Services 52

Retail TouchPoints

OCTOBER 25, 2023

The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend. Brands partnering with deal-centric influencers can therefore get their product in front of consumers who may not be looking for it directly.

Social Media 283

Social Media Travel Apparel Clothing 283

Omnisend

NOVEMBER 12, 2021

Major shake-ups in the ecommerce industry have made it harder than ever to predict consumer trends. Scot is very much an entrepreneur, so he’s very interested in new, young companies, but he founded a company that he took public called Channel Advisor, which is a big vendor in our space. Reading Time: 17 minutes.

Channel 78

Channel eCommerce Shopify SEO 78

VTNS Solutions

JANUARY 14, 2022

Cryptocurrency SEO is the process of optimizing a website in order to attract visitors from search engines. Although there are many different forms of cryptocurrency, most of them have the same basic components of SEO — content, link building, and keyword research. Want to avoid mistakes and wasting time with bad SEO advice?

SEO 36

SEO Cryptocurrencies PPC Blog 36

Kissmetrics

MAY 21, 2018

As marketers, we invest a lot of our time and energy into SEO. Groups of consumers all use the web differently. Create a YouTube channel. Create a YouTube channel. Let’s take a look at how GoPro’s YouTube channel does this. Considering that Google receives over 66,000 searches every second , we’d be stupid not to.

SEO 225

SEO Social Media Blog Channel 225

Groove

APRIL 30, 2020

These same clients understand that SEO value is greatly impacted by customers’ social media interaction, but the primary driver of utilizing social should always be letting your social media take on the personality of its owner (in this case, your brand.). Conclusion.

Social Media 293

Social Media Channel SEO Marketing 293

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 247

Improvements PPC Retail Financial Services 247

Retail TouchPoints

JULY 26, 2021

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. Digital Marketing. Where do you Start?

Payment Services 277

Payment Services Fulfillment Web Design B2B 277

Retail TouchPoints

MAY 23, 2023

Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained. The company’s goal isn’t to get consumers to buy the same products over again, but to sell those products to more consumers while also providing shoppers with things that work in other parts of their lives.

Specialty Retailers 236

Specialty Retailers Consumer Social Media Accessories 236

ESW

JULY 12, 2023

In today’s data-driven ecommerce marketplace, an increasing number of consumers now rely on reviews to inform their shopping behaviour. Recent research shows that 95% of consumers consult customer reviews before making a purchase , and 30% of customers research reviews for every purchase they make. Product pages with reviews achieve 3.5

eCommerce 146

eCommerce Customer SEO Shipping Costs 146

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

ROI Revolution

NOVEMBER 9, 2022

In this article, explore 2023 ecommerce predictions from 17 digital marketing experts at ROI who specialize in strategies ranging from Amazon and paid search advertising to SEO and website optimization and more! Exploring additional paid search channels will help brands navigate higher costs.

Shipping Costs 78

Shipping Costs eCommerce Marketing Merchant Services 78

Groove

DECEMBER 23, 2020

As you create and implement your mobile strategy, we recommend keeping an eye out for these trends: Anticipate Omni-Channel Shoppers. Anticipate Omni-Channel Shoppers. In fact, BigCommerce found that 40% of consumers will leave a site completely if it takes longer than 3 seconds to load. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Kissmetrics

AUGUST 16, 2021

If you aren’t familiar with those channels, they are stock channels. The commercials were shown randomly on those 3 channels and had close to an even rotation over the course of the 4 weeks. Another thing I am going to try is adjusting the hours the ad is run and maybe even the channels. We ran 3 commercials. Conclusion.

Channel 362

Channel Social Media Marketing SEO 362

Kissmetrics

OCTOBER 29, 2020

If you know where your customers like to spend their time, you have a pretty good idea of the channels to target and the content to use. What they consume: This overlaps a little bit with where they spend their time. Reddit is where they spend their time; the subreddit r/RobinHood is what they consume. SEO, PPC, Social media).

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

DECEMBER 16, 2021

Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis. Of course, mine is just one of many SEO tools.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360