Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Retail TouchPoints

JANUARY 12, 2024

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

Social Media 284

Social Media Beauty and Health Multichannel eCommerce 284

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

Retail TouchPoints

APRIL 24, 2023

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 259

Social Media Electronics Accessories Clothing 259

Retail TouchPoints

JUNE 13, 2023

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

Supplies 229

Supplies Customer Experience Technology Omnichannel 229

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At They were actually aggregate helpful, right?

Games 194

Games Marketing Events Merchant Services 194

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? There was a set group of publishers at launch, but the company opened it up to other creators. People love getting recommendations for the things they love, and they love sharing those things with friends. What Facebook Watch Means for Marketers.

Marketing 281

Marketing Social Media Games Events 281

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? There is a set group of publishers at launch, but the company plans to open it up to more creators soon. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. The most effective influencers must have relatability — and when it comes to sharing their authentic lifestyles, micro-influencers are a key, yet often overlooked channel for advertising spend.

Social Media 279

Social Media Travel Apparel Clothing 279

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . 1: Amp Up Your Marketing. One of the first ways anyone finds a product or brand is through marketing. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 302

Social Media Retail Events Channel 302

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

Fashion 276

Fashion Events Recommendation Channel 276

Kissmetrics

JANUARY 26, 2021

Or you may know about it, and you’re wondering what it has to do with marketers. Once solely a tool for dedicated gamers, it is now a popular base for a diverse range of groups, including influencers and hobbyists. As the founders themselves say, Discord is used by various groups, including study groups, art communities, and hikers.

Channel 316

Channel Games Download Social Media 316

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2027.

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Retail TouchPoints

JANUARY 19, 2023

Livestreaming, also known as live commerce, is still emerging in Western markets, particularly when compared to the booming Chinese livestreaming market. The firm predicts that the livestreaming ecommerce market for the country will total $32 billion by the end of 2023, nearly triple its 2021 size. festival in 2022 for proof.

Social Media 273

Social Media X-cart Consumer Events 273

Retail TouchPoints

JANUARY 8, 2024

Ever since a bold, mob-style group ransacked a California Nordstrom , we’ve seen increasing news of retail theft and loss. Retailers are no longer able to ignore the impacts of theft, fraud and abuse within their online channels. With that in mind, the negative financial impact of shrink is actually much higher than the reported $112.1

Recommendation 220

Recommendation Omnichannel Shipping Costs eCommerce 220

Kissmetrics

APRIL 1, 2021

That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. To truly understand what niche marketing is, we must first understand what a niche market is.

Marketing 209

Marketing Social Media White Paper Webinar 209

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. said David Spector, Co-founder and Chairman of ThirdLove.

Omnichannel 233

Omnichannel Social Media Shopify Shipping Costs 233

Smile.io

AUGUST 10, 2023

If there’s any form of digital marketing that widely debated by experts, it’s email marketing. Some marketers think it’s outdated and some swear by it. But the fact of the matter is that email marketing isn’t going anywhere anytime soon. The best part? There are an estimated 4.3

Marketing 75

Marketing eCommerce Blog Channel 75

Retail TouchPoints

OCTOBER 3, 2023

Wine Insider marks the second acquisition for Full Glass following the purchase of the DTC operating assets of wine and lifestyle brand Winc.com from Amass Brands Group. ” . ”

eCommerce 147

eCommerce Multi-channel Shopify Technology 147

BigCommerce

AUGUST 29, 2017

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel.

Marketing 417

Marketing Customer BigCommerce Other 417

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Controlling recommended products. Implementing the search experience.

eCommerce 91

eCommerce Marketing Retail Channel 91

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 202

Customer Loyalty Customer Retail Shipping Costs 202

Kissmetrics

JUNE 19, 2018

But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them. And the sad reality is, most marketers and companies are focusing on the wrong things. I avoided talking to companies less than a million in revenue because most of them weren’t doing much marketing.

Marketing 268

Marketing SEO Channel Social Media 268

GetElastic

FEBRUARY 6, 2019

This could spill over to the way brands choose to deliver marketing communication to their audiences. The 4 takeaways for ecommerce marketers. Consumers like to be in charge and are delighted when provided with relevant options and recommendations. Target group or segment level customization might not be effective anymore.

eCommerce Marketing 153

eCommerce Marketing eCommerce Marketing Recommendation 153

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  What is onsite marketing Onsite marketing examples What is onsite marketing?

X-cart 68

X-cart eCommerce Marketing Live Chat 68

lateshipment

SEPTEMBER 12, 2023

Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday after Thanksgiving and go to an Annual Navy Football match the next day. Stage Leaked emails Brands always go extra with their marketing efforts and one such tacky movie was made by Costco.

Social Media 130

Social Media Multi-channel eCommerce Events 130

Retail TouchPoints

JUNE 3, 2021

Retargeting consumers via ads has been at the front lines of retail marketing for a while now. Similarly, Google is also planning to eliminate the individual collection of private information and instead plans to support its ad tracking by tagging micro-groups of similar visitors.

Marketing 174

Marketing White Paper Social Media Mobile 174

ChannelAdvisor

MAY 12, 2022

Brands who sell on their own online channels exercise an amazing amount of control over their online merchandising. Anyone who purchases a product from your brand on a retail channel will have an experience that the retailer is largely shaping. Controlling recommended products. Implementing the search experience.

eCommerce 81

eCommerce Marketing Retail Channel 81

Retail TouchPoints

AUGUST 23, 2023

Cameras and sensors surround a basketball court, treadmills offer visitors feedback on their performances, in-store trainers use the data to provide advice and assistants analyze results to make product recommendations. The Lacek Group is an Ogilvy Experience company.

Travel 199

Travel Clothing Technology Customer Loyalty 199

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 27, 2019

In 2019, even jewelry retailing has been touched by omni-channel retailing. You’ve got to appeal to your customer through multiple sales channels, but to do that effectively, you need to understand your customers. For that reason, ChainDrive recommends these five omni-channel best practices for jewelry retailers.

Jewelry 57

Jewelry Channel Retail Document 57

Retail TouchPoints

AUGUST 29, 2023

Think big — way outside the product recommendations box. Create seamless experiences: Personalizing an end-to-end customer experience requires orchestration across channels, so personalization and omnichannel journeys are inextricably linked. It has to be cross-channel. One of the issues is thatcustomer data is often siloed.

Multi-channel 222

Multi-channel Retail Customer Experience Customer Data 222

Retail TouchPoints

NOVEMBER 10, 2022

eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. Taking an Agile Approach to Marketing and Advertising. The bottom line is that brands and retailers need to rethink their approaches to holiday marketing and advertising.

Gifts 250

Gifts Social Media Shipping Costs Consumer 250

Retail TouchPoints

JULY 7, 2022

My recommendation is to get this plan done this year. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Assign team members to brief the entire group on specific topics. Build your expertise. Test and learn.

Article 252

Article Webinar Marketing Definition 252

Retail TouchPoints

JULY 28, 2023

For example, a shopper may visit a grocery store to get core staples and still visit the farmers market every week to get high-quality produce that also supports local farms. The survey uncovered three core themes and takeaways: 1. As a result, many consumers ( 68% ) are overall more cautious about the decisions they make.

Consumer 217

Consumer Leisure Multi-channel Retail 217