Kissmetrics

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips. Start Early and Have a Plan.

Marketing 307

Marketing Shipping Costs Gifts Beauty and Health 307

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

Retail TouchPoints

AUGUST 3, 2020

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Optimizely

SEPTEMBER 3, 2019

After nearly 20 episodes, countless emails, endless targeted ads, and lots of fun unboxings, the first season of Marketing Unboxed has come to an end. It’s been fantastic going on this marketing journey with all of you, examining the marketing of top ecommerce brands. It’s time for The Best of Marketing Unboxed.

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Marketing Outdoor Social Media Magazine 218

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Image Source.

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Channel Customer Jewelry Customer Data 226

RTP blog

DECEMBER 27, 2019

By Nick Mangiapane, Commerce Signals The stakes are high for marketers in proving their ROI. More data, approaches and vendors exist than ever, but it’s difficult for even people working full time in marketing tech to keep up with the changing landscape. Accuracy Don’t take this for granted. Does that make sense for your customer base?

Marketing 195

Marketing eCommerce Outdoor B2C 195

Omnisend

DECEMBER 15, 2023

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Product marketing aims to develop and define products with the brand’s identity in mind. Why is product advertising important?

Outdoor 145

Outdoor Social Media X-cart Channel 145

Optimizely

FEBRUARY 28, 2020

In the highly crowded and competitive athleisure market, brand differentiation is a massive challenge. The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). use #doingthings when they’re sporting Outdoor Voices apparel.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Algopix

APRIL 16, 2024

In this comprehensive guide, we’ll delve deep into Amazon ungated categories, uncovering the secrets to finding lucrative niches and markets where sellers can thrive without the hassle of gaining approval. Patio, Lawn, and Garden: Green thumbs can spruce up their outdoor space with gardening supplies, patio furniture, and outdoor décor.

Beauty and Health 112

Beauty and Health Outdoor Accessories Toys 112

ESW

APRIL 24, 2024

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company. With high demand for its products in its domestic North American markets of the U.S.

Payment Services 78

Payment Services Outdoor Payments Apparel 78

Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. Cameron Janes.

Outdoor 230

Outdoor Omnichannel Supplies Channel 230

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

retailnext

MARCH 10, 2020

It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Instead, take the time to assess your existing customer base and target market and determine the most effective channels for marketing your business. Identifying Your Target Audience.

Channel 64

Channel Small Business Retail Social Media Marketing 64

Retail TouchPoints

DECEMBER 20, 2022

Designer Brands has acquired Topo Athletic in a transaction that allows the DSW parent company to gain a foothold in the premium athletic and outdoor footwear categories. Prior to founding Topo, he spent 15 years with The Rockport Company , where he served as the company’s SVP of Product and Marketing.

Specialty Retailers 162

Specialty Retailers Outdoor Management Channel 162

Retail TouchPoints

MARCH 17, 2022

134% more likely to anticipate making a garden or outdoor purchase. You’ll also want to focus ad spend on channels where this audience watches. HGTV is a natural fit, given it’s their top-viewed TV channel. 65% more likely to pick up their order in-store. Boomers Making Major Renovations.

Improvements 282

Improvements Home Furnishings Shipping Costs Customer 282

Retail TouchPoints

AUGUST 15, 2022

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Collect and Leverage First-Party Data .

Customer Loyalty 202

Customer Loyalty Customer Retail Shipping Costs 202

Retail TouchPoints

NOVEMBER 6, 2020

With brand marketers charged with growing market share and attracting new consumers throughout the never-ending cycle of seasonal marketing, the search for a competitive advantage over others in the category has never been more intense. Visibility is Requisite but not Guaranteed. That’s just bad business.

Marketing 141

Marketing Omnichannel Outdoor Travel 141

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Omnisend

MAY 4, 2021

Most of us have heard the term influencer, but you might be asking yourself, “What is influencer marketing and how does it work?”. Influencer marketing is a type of social media marketing that uses product mentions, endorsements and testimonials from influencers (more about them in a moment). Reading Time: 8 minutes.

eCommerce Marketing 113

eCommerce Marketing Marketing eCommerce Social Media 113

Retail TouchPoints

SEPTEMBER 5, 2022

These retailers have realized that they have an audience that is valuable for marketers to reach and that advertising enables them to monetize an asset, their digital footprint, that was being underutilized. Kunigonis has over 25 years of experience in outdoor advertising, media and retail digital signage.

Outdoor 255

Outdoor Magazine Subscription Retail 255

BigCommerce

AUGUST 29, 2017

There’s a variety of influencer marketing tactics out there –– and many of them are highly effective. Whether you are paying influencers to promote your product, or working to build yourself a community of ambassadors that take on the micro-influencer movement, influencer marketing can help you tackle every part of your sales funnel.

Marketing 417

Marketing Customer BigCommerce Other 417

Talkoot

MARCH 4, 2021

This vague truism is the branding or marketing equivalent of, and about as actionable as the other greatest hits like “eat less to lose weight” or “this logo needs to pop more”. In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love.

Outdoor 78

Outdoor Information Apparel Live Chat 78

BigCommerce

FEBRUARY 27, 2018

But there’s one powerful area that tends to get neglected by ecommerce businesses: Word of mouth marketing (or WOMM). What is Word of Mouth Marketing? Word of mouth marketing (WOMM), also called word of mouth advertising, is the social media era’s version of simple word of mouth. Word of Mouth Marketing Statistics.

Social Media 410

Social Media Marketing Payment Services Reference 410

Retail TouchPoints

MARCH 11, 2021

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

Events 151

Events Outdoor Demo Travel 151

Wiser

NOVEMBER 16, 2023

Thus, businesses can anticipate market trends, tailor their own promotional activities accordingly, and ensure they consistently provide value for their customers. This data is then utilized to assess its impact on market share and to influence future promotions.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Retail TouchPoints

AUGUST 17, 2021

Nike has been building on its own success with the Nike Live store concept , part of the activewear giant’s ongoing effort to focus on growth via its own channels. This was up from $782 million in Q1 2019, showing that the retailer was not just recovering from the pandemic but continuing on an upward trajectory.

Apparel 293

Apparel Fashion Outdoor Clothing 293

TalkingRetail

JULY 14, 2021

Crisp brand Burts Snacks has kicked off a seven-figure marketing campaign ahead of the summer holiday period in the south-west of England. The campaign includes outdoor advertising across the south-west region and targeted digital activity running across social media channels.

Outdoor 111

Outdoor Social Media Channel Marketing 111

Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

Retail 186

Retail Beauty and Health Subscription Games 186

Talkoot

NOVEMBER 20, 2023

The Power of Storytelling: How These 3 Footwear Brands Are Winning The Market Bhaskar Sarma Writer Footwear has been one of the few industries where the incumbents—Nike, adidas, etc—have taken to the DTC model like ducks to water. Quick facts about Hoka: Second fastest-growing sneaker brand in the resale market. On its path to $1.4

Marketing 78

Marketing Demo Shipping Costs Multi-channel 78

365 Retail

APRIL 3, 2024

Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip. In other words, when it comes to AI for marketing, better data = better results. Operational efficiency gains for your teams — faster time to market, less manual intervention, better ROI on campaigns, etc.

Customer 74

Customer Outdoor Customer Data Customer Experience 74

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. Burgeoning Livestreaming Program Helps Build Brand Equity.

Events 236

Events Shipping Costs Outdoor Shopify 236

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

FastSpring

APRIL 13, 2023

Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. Experience is the keyword here. Justin explained.

Marketing 124

Marketing Merchant Services eCommerce Technology 124

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 183

Merchant Services Payment Services Customer Experience Outdoor 183

Retail TouchPoints

FEBRUARY 23, 2022

Marketing professionals in the retail sector should recognize social media’s influence on public sensitivity to photographic style. Budding retail photographers and Instagram marketers can benefit by following their lead and developing broader image-making range. Most importantly, loosen up! Crowdsource imagery from the web.

Retail 259

Retail Outdoor Mobile Social Media 259

SellBrite

NOVEMBER 3, 2020

The good news is, you don’t need a big budget or a lot of experience to be successful with Etsy marketing. Here’s what you need to know to start marketing on the four most important platforms for Etsy sellers: Etsy, Pinterest, Facebook, and Instagram. Etsy Platform Marketing. Pinterest Marketing. Etsy SEO is not.

Marketing 138

Marketing Shipping Costs Social Media Gifts 138