50% of China’s Luxury Shoppers are New to the Market — And Here’s How to Reach Them
Retail TouchPoints
FEBRUARY 25, 2022
The explosive growth of China’s luxury fashion sector is being driven by a major influx of new shoppers: 50% of customers entered the market just in the past 12 months, and this group is expected to drive 80% of its growth, according to a survey by Oliver Wyman. Self-Gifting Makes Trendy Items More Appealing Than Pricey Goods.
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