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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. The answer lies in building a strong brand that stands out in the market and helps customers remember you. What does that look like?

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The Trouble with Endless Aisles, Rogue Sellers, and Losing Control Over the Customer Experience

Fabric

This article was originally published on LinkedIn. For example, building a third-party (3P) marketplace that allows third-party sellers to sell an “ endless aisle ” of products is commonly viewed as a profitable way for online retailers to “capture the long tail”. Yet they’ve also faced tough challenges.

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Where COVID-19 Forced Online Retailers to Change Their Prices

Wiser

did retailers begin to adjust prices across many different categories. All the data presented in this article was gathered by Wiser Solutions from major U.S. eCommerce retailer websites between January 19th and April 6th, 2020. This data demonstrates that COVID-19 has changed how online retailers price their products.

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

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Easy Ways to Manage Promo Code Misuse

GetElastic

This article was last published in September 2010 and has been updated for relevancy. Also called coupon codes, voucher codes, offer codes or discount codes, promo codes are popular sales incentives offered by online retailers. They are also one of online marketing's biggest profit eaters.

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FTC Suit Claims Amazon Illegally Maintains Monopoly Power

Retail TouchPoints

Editor’s Note: This article has been updated since it was published earlier today.

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Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

Brands also need to own this entire journey, otherwise they run the risk of losing control and any chance of retaining their customers along with it. If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. From Monolith to Microservices.