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Brooks Running Partners with Outside Interactive to Deliver Highly Localized Content

Retail TouchPoints

Brooks Running has joined forces with Outside Interactive , a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country.

Outdoor 147
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Ramp Up Sales With Industry-Leading Ecommerce Customer Experience

Kibo

Every retailer wants their customers to have the best possible customer experience with their brand, and a disappointing CX is now a major turn-off for consumers. What Makes for a Great Ecommerce Experience? Ecommerce brands need to achieve the same high levels of CX across all channels your customers interact with.

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Look to Immersive Experiences to Increase Conversion and Loyalty with Better CX

Retail TouchPoints

A major beauty retailer, for example, has its own social community on its website where customers can share makeovers, product recommendations and styling techniques. Customers can add the products in each post directly to their cart without having to search for them on the site. More Immersive Experience Opportunities.

Outdoor 250
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Invest in Your People .

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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Contextualize Your Customers Like RevZilla. Amazon accounts for less than 5% of those sales.

Outdoor 68
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Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing.

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Why Retailers Need to Supercharge Employee Experience to Accelerate Customer and Brand Experiences in 2022

Retail TouchPoints

That’s why it’s time for brands to prioritize employees, by listening to every employee across the employee journey, optimizing the end-to-end employee experience and taking the right action to motivate, inspire and empower workers across the entire organization. Employee Experience + Customer Experience = Brand Experience.

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