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Retailer Lessons from iGaming Companies

Retail TouchPoints

iGaming companies typically have minutes at most, and usually only seconds, to retain or lose a customer. If an iGaming company doesn’t respond to a gamer’s quirks, likes or dislikes in a matter of moments, that “customer” will move to an iGaming company that does respond. There is no leisurely browsing as in retail.

Retail 305
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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Leisure 303
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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

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Sneaker and Sportswear Ecommerce: the ‘Non-Luxury’ Luxury Apparel Leader 

Retail TouchPoints

The consistent appeal of sneakers and sportswear has grown in recent times with customers, particularly from the Gen Z demographic , continuing to favor them as everyday items for leisure and now work. Launching incentive and loyalty programs is an effective way of appealing to the customer and their interests.

Apparel 249
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Space Station Gift Shops? Dream Big World to Link Retail with Space Tourism

Retail TouchPoints

Until then, customers will be able to access virtual components through earthly brick-and-mortar locations and metaverse offerings. It is also the first marketing and merchandising opportunity on a space station that we believe will encourage significant extraterrestrial brand marketing opportunities.”. “It

Gifts 208
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Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

Retail TouchPoints

Most online shopping is aimed at customers who already know what they want. Maxx’s website, and neither have most of its loyal customers. It’s no surprise that’s a challenge for an industry that has an efficient customer funnel down to a science. Discovery shopping is about being leisurely, not pushing a customer to purchase.

Customer 208