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AI-Generated Product Recommendations Power Amazon’s Fall Prime Event

Retail TouchPoints

Sales during Amazon ’s Prime Big Deal Days, the now-annual fall member sale event, were significant but essentially flat compared to last year when the sale debuted, according to data from Salesforce. Among the best-selling categories during this year’s event — which took place Oct. In the U.S.,

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

Additionally, our mobile app provides personalized recommendations that enrich the shopping experience,” said Wingrove in an interview with Retail TouchPoints. The Briargate’s plans include smaller-format events, such as free concert and movie series to Paris Market Vintage’s outdoor French Brocante Market.

Events 274
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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites. AI agents will shop for you. AI will personalize storefronts.

Retail 289
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

Reward members with Beauty Insider points for attending and interacting at the retailer’s Sephoria virtual brand founder events. In terms of savings, we see that our members are driven by our big promotional events in the Spring and during the holiday season. Emeline Berlind. RTP: Sephora is known for having a rich customer experience.

Consumer 258
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Super Bowl 2021: Marketing to a Large-Scale Audience

Optimizely

You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Some of these companies have already released their ads on YouTube and are available for viewing now if you wish to indulge before the Big Game. It’s a high-volume event (more than 100 million people in the U.S.

Marketing 370
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TikTok Doubles Down on Community, Creators with New Platform Updates

Retail TouchPoints

Notably, and unlike last year, the event isn’t being streamed — the company instead is opting to focus on connecting with its business partners IRL at an intimate gathering in New York City. But TikTok wasn’t focusing on any of that Thursday as it welcomed brands in person to TikTok World.