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Guide to Using Point-of-Sale Data for Intelligent Retail Execution

RepslyBlog

One of the most basic tools CPG brands use to understand their position in the market is point-of-sale data. From the very first time a shopper put your product in their cart to the nationwide sales you may enjoy today, POS data paints a picture of when and where your products -- and your competitors’ -- are scanned for purchase.

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Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later

Retail TouchPoints

“There’s the potential to slow down the transaction at the point of sale in terms of the interaction with the customer, so I think BNPL adoption is going to take a little bit longer there,” said Brames.

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Study: Industry-Wide Efforts Will be Needed to Build on Sustainability Progress

Retail TouchPoints

Retailers are backing recycled materials to help cut emissions and minimize waste, positioning them as a more responsible alternative than producing new products, positively impacting the value chain and creating an attractive point of sale for consumers wanting to shop more sustainably.”.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

In fact, according to a Forrester Consulting study sponsored by Shopify, 40% of brands say offering experiential retail will be a top priority for them in the next year. Today, point-of-sale devices and iPads are commonly used edge devices that can compute data locally and then send important information back to the cloud.

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Real-Time Insights Drive Success in New Ice-Cream Product Launch

Wiser

Promotions and discounts were strategically deployed to entice shoppers to try the new flavors, complemented by eye-catching Point of Sale (POS) material designed to draw attention to the freezers.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

A recent study of more than 4,700 consumers from Bread Financial indicates payment choices — including retail store credit cards, bank branded credit cards and buy now, pay later (BNPL) — at checkout have become a major factor in pleasing shoppers and closing a sale.

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5G in Retail: Creating the WOW factor

Retail TouchPoints

A recent study from Wharton’s Baker Retailing Center and The Verde Group found that retailers can increase shopper repurchase intent by nearly 60% by delivering a great experience. 5G can also connect mobile point-of-sale (POS) terminals , self-service kiosks, scan-and-go checkouts and other forms of frictionless shopping with ease.