Store Growers

APRIL 5, 2023

Google Shopping has a number of attributes that allow users to pinpoint the exact size, fit, color, pattern, theme, and other product features. In this article, we’ll cover the size attribute for product feeds and explain what it is, how to satisfy Google’s formatting requirements, how to add size to your feed, and other useful tips.

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Retail TouchPoints

SEPTEMBER 5, 2023

Shein’s growth is attributed to a business model that harvests vast amounts of consumer data using complex algorithms and manipulates an enormous supply chain across China to manufacture goods rapidly to meet consumer demand.”

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Supplies Fashion Consumer Operations 243

Retail TouchPoints

FEBRUARY 12, 2024

Cosmetics went all out for their debuts, with two ads filled with humor and production value. After Aniston tells the Uber Eats delivery person that, in order to remember the variety of products Uber Eats delivers (flowers, office supplies, etc.) T) with a key product attribute (totally hands-free slip-in Skechers ).

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Gifts Consumer Games Supplies 238

Retail TouchPoints

JULY 10, 2023

Unlike traditional AI that is used to detect patterns and make decisions, generative AI models use neural networks that are trained with massive amounts of data to create new and original content — all from just a few typed questions from a person. Automated catalog and product descriptions. Companies are racing to adopt it.

Merchant Services 271

Merchant Services Shipping Costs Retail Social Media 271

Store Growers

APRIL 11, 2023

Are patterns used on the products you sell important for your customers? If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. Join us to learn more about configuring this attribute. What Is the Pattern Attribute in the Product Feed?

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Retail TouchPoints

MARCH 1, 2024

It can be specific about a particular product, but we also send other types of notifications,” explained Natori. Natori can use Albert to target customers who had previously engaged with and/or purchased similar products, registered on the ecommerce site or participated in a promotion.

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Social Media Department Stores Supplies Apparel 212

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Let’s dive straight into it. Is product_title Required?

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Shipping Costs Electronics eCommerce Platforms Consumer Electronics 91

Retail TouchPoints

MARCH 22, 2023

This exclusive, customized, home-delivered product is a breakthrough in the way pet parents can provide their pets with the very best nutrition,” said Amy College, Chief Merchandising Officer at Petco in a statement. Each meal is steam-cooked to retain its nutrients and is kept refrigerated until it reaches owners’ homes.

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Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. It’s not always the product features that matter the most and in this article we will examine one such example. What Is the Cost of Goods​ (COGs) Attribute in the Product Feed?

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eCommerce Platforms Reference Article eCommerce 91

Pivotree Blog

JANUARY 5, 2024

Likewise, just as customers use these hierarchies to find the products they want to buy, companies understand how the structure of an eCommerce hierarchy is integral to the merchandising and marketing of their products. It’s what we in the product data world call a master attribution hierarchy.

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Store Growers

APRIL 9, 2023

In this article, we’ll introduce you to the material attribute and cover how to use it in Google Shopping, how to add it to your product feed, and how to deal with several main issues that might arise when using it. Let’s start by defining the material attribute. What Is the Material Attribute in the Product Feed?

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Merchant Services Jewelry Clothing Sporting Goods 91

Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Is the Gender Attribute Required?

Apparel 91

Apparel Accessories eCommerce Platforms Fashion 91

Store Growers

JUNE 7, 2023

Last Updated on June 10, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed?

Merchant Services 91

Merchant Services Food and Beverages Supplies Multichannel 91

Store Growers

JUNE 7, 2023

Last Updated on June 7, 2023 Adding the right categories helps your products to be matched with the right search queries. That’s what Google’s product category aims to define, the right category of products for the right searches. What Is the Google Product Category Attribute in the Product Feed?

Merchant Services 91

Merchant Services Food and Beverages Supplies Multichannel 91

Store Growers

MARCH 19, 2023

Last Updated on March 20, 2023 Google regularly introduces new attributes for its shopping feed on a regular basis. And one of these recent additions is the product_highlight attribute. In this article, we’ll cover how to use the attribute, and explain how to avoid feed issues related to it. No, product_highlight is optional.

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Consumer Electronics Presentation Shipping Costs Electronics 70

Store Growers

FEBRUARY 23, 2023

One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute.

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. This helps them find and compare products from multiple retailers in one place. Let’s see what they are.

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Merchant Services Shipping Costs Article Information 91

Retail TouchPoints

APRIL 19, 2023

Most smaller retailers — those with 150 sites or less — typically don’t have the right resources and skills to operate this type of program, so they look for a vendor for help. The biggest obstacle is the initial financial investment along with the organizational structure to manage the program over time.

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Retail TouchPoints

NOVEMBER 28, 2023

As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future beyond third-party cookies. more likely to purchase the product from a sponsored display or search ad versus those who saw the sponsored display or search ads alone.

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Retail Social Media Channel Consumer 220

Retail TouchPoints

MARCH 13, 2024

Lowe’s attributed the pilot’s success and subsequent expansion to the growing number of families in the country owning a pet – around 70% at the time of the announcement. Brands leverage demographics and geographic data to tailor marketing strategies, products and services to specific consumer segments.

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Multi-channel Payment Services Automotive Consumer 238

Kissmetrics

SEPTEMBER 17, 2019

They are now introducing 2 more link types that will affect SEOs. Now before we get into the 2 new link types, make sure you read the whole post. If you are unsure of the number of links you have or the type, just go here and enter in your domain. Well, that’s now changed. The current landscape.

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Retail TouchPoints

MARCH 26, 2024

With its ability to provide insights into past and current customer buying behaviors, first-party data empowers precise targeting, accurate measurement and intelligent attribution. One strategic approach involves guiding customers to explore new product categories, all finely tuned to their preferences and interests.

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Retail Apparel Consumer Clothing 235

Store Growers

FEBRUARY 25, 2023

Last Updated on March 16, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

FEBRUARY 25, 2023

Last Updated on February 25, 2023 When it comes to selling products online, the price is one of the most critical elements that can make or break a sale. That’s why it’s crucial to ensure that your product feed includes accurate and up-to-date pricing information. What Is the Price Attribute in the Product Feed?

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Fabric

FEBRUARY 22, 2024

To get products to shoppers fast, enterprise retailers require a decision engine that can seamlessly allocate inventory and fulfill customer orders. Enterprise businesses need to get products into the hands of customers quickly and cost-effectively.

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Fulfillment Shipping Costs Order Fulfillment eCommerce 100

Retail TouchPoints

OCTOBER 6, 2023

4 Reasons Why the Liquid Death Brand Resonates Liquid Death has at least one business basic covered: the product itself is great. These musicians were dumping out energy drinks and filling them with water, so it started to get his gears turning that there was a gap that could be filled with a different type of product,” she explained.

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Food and Beverages Social Media Marketing Consumer 234

Retail TouchPoints

MAY 5, 2023

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new Uber Eats advertising offerings are being powered by Criteo ’s Commerce Media Platform.

Food and Beverages 272

Food and Beverages Payments Technology Consumer 272

Retail TouchPoints

DECEMBER 13, 2023

These types of stores instill a sense of belonging and connection, which in turn leads to brand loyalty. A great recent example of this type is the Tiffany Landmark in New York City. Gonzalez: In 2024, I believe we will see growing confidence in being able to track the attribution of in-store visits.

Sporting Goods 272

Sporting Goods Technology Omnichannel Operations 272

Retail TouchPoints

MARCH 1, 2023

Despite the inability of marketers to directly attribute digital ads to sales in these markets, it’s still a targeted way to engage with consumers to stay top of mind when they do have cash on hand.

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Games Books Consumer Mobile 261

Retail TouchPoints

MAY 16, 2023

Sure there can be difficulties tracking spend across several places, but software is good at solving these types of problems. Commerce and retail ad platforms are just beginning, and spend will gravitate toward them because of their valuable attributes. Before that he was Senior Director of Product Management at Yahoo!

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Retail Consumer Electronics Definition Merchant Services 271

Retail TouchPoints

MAY 16, 2022

A marketplace like Amazon can’t position itself as an expert on any specific product category, but a shoe or apparel retailer certainly can. Develop a lead magnet, which could be a simple PDF that someone in your creative department spends an hour on with some type of tip, create a download page and link it on Facebook.

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Social Media Specialty Retailers Presentation Apparel 307

Retail TouchPoints

MAY 9, 2023

Maximizing time through optimized product descriptions. Besides counting SKUs one by one, writing product descriptions is among the most manual and time-intensive backend tasks for a retail business. With AI, retailers can easily generate full-sentence product descriptions when they are creating items in their inventory.

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Payment Services Retail Operations Banking 259

Retail TouchPoints

JUNE 18, 2020

The software helps companies tweak prices on products that are either too high or too low, maximizing revenues and margins. DataWeave, a pricing and assortment intelligence provider, aims to help retailers act on price and inventory improvement opportunities by analyzing how their offerings compare to their competitors’.

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Improvements eCommerce Retail 149

Algopix

MARCH 30, 2022

But the products customers buy on eCommerce websites also have attributes that define them — attributes that affect consumer decisions about which products they purchase. Put simply, eCommerce product-related attributes are specific product characteristics that define a particular product or group of products.

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eCommerce Recommendation Information Channel 78

SellBrite

AUGUST 3, 2021

The optimization triangle consists of three main elements: Content & Discoverability checks the descriptiveness of your product listings. Ratings & Reviews checks how your customers rate your products and performance. Use a descriptive product name. Don’t copy the same product name on Amazon or your own website.

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SEO Shipping Costs Merchant Services Shipping 137

Kissmetrics

JUNE 22, 2021

billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. What’s more, 45 percent of internet users across the globe turn to platforms like Facebook to find out more about products they want to buy. Types of Facebook Ads. Carousel Ads. Collection Ads.

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Marketing Social Media eCommerce Events 359

Retail TouchPoints

JANUARY 5, 2023

Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. These programs rely on the tracking and attribution infrastructure of the affiliate networks. But what does price really mean?

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Shipping Costs Merchant Services Channel Consumer 286