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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Traditional tools often fail to offer actionable insights into critical factors that impact ROAS such as above-the-fold share of voice, market opportunities, product segments, CPC reduction tactics, SERP trends and more. However, analyzing this data can be time-consuming and expensive, often requiring hours of post-processing by analysts.

SEO 263
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The Body Shop Names Interim CEO to Replace Departing Boynton

Retail TouchPoints

During his tenure, the retailer rejuvenated nearly 500 products and launched its new Changemaking Workshop concept stores. He also has experience advising purpose-driven companies like The Body Shop, a B Corp-certified organization. Current CEO David Boynton is stepping down after more than five years in the post.

Workshop 272
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

“The holiday season is a stressful season — it’s more, more, more — including customers shopping for more product categories simultaneously,” said Jackie Walker, Head of Retail Experience Strategy for North America at Publicis Sapient in an interview with Retail TouchPoints.

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The Client Book Club

Forrester eCommerce

This amazing group advises the company on strategy, new products, and improving our service. This week, Forrester’s Board of Clients was in Cambridge. Over the years, they have had a big influence on how we work and where we are going — this year, the discussion was particularly valuable. I always host a dinner with […].

Books 335
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With U.S. Livestreaming on the Rise, Firework Raises $150M in Fresh Funding

Retail TouchPoints

Brands, retailers and marketplaces are increasingly using shoppable live-video events to promote products and raise brand awareness, with Coresight Research projecting that livestreaming in the U.S. As part of the transaction Linda Yu, Partner at SoftBank Investment Advisers, has joined Firework’s Board of Directors. ”

eCommerce 304
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Shopify Abandoned Cart Email: Inspiration for Your Next Flow

Groove

However, that doesn’t change the fact that you were interested in those products enough to consider them in the first place. Suggesting additional products to complement the existing items in their cart can be effective, as well. If you’re like most people who shop online, you’ve probably abandoned your share of carts over the years.

Shopify 352
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Boxed Explores Financial Alternatives, Including a Possible Sale

Retail TouchPoints

The company’s Board of Directors has retained both financial and legal advisers as it contemplates Boxed’s next moves, which could include a funding announcement within the next 45 days. In August 2022 Boxed partnered with TerraCycle to enable packaging recycling for home and personal care products.