3 Things Connected TV Can Do that Linear Can’t
Retail TouchPoints
DECEMBER 8, 2023
But it’s not that people aren’t watching TV; it’s just that they are no longer watching it the way they used to: streaming is rapidly taking over and now represents nearly 39% of total TV usage. in an interview with Retail TouchPoints. This year for the first time ever, the viewership share of linear television (i.e.
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