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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience.

Retail 357
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How Zenni Optical Boosted Per-Session Revenue 34% with Sharper Search

Retail TouchPoints

Improving search functionality and response speed can be among the most powerful “behind the scenes” actions a retailer can take — particularly if they’re essentially a pureplay operation. Retail TouchPoints (RTP): What was the original reason for Zenni Optical to upgrade its search functionality with Algolia?

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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

Target also expanded its leadership team with other promotions and expanded the duties of the Chief Growth Officer position. The Chief Guest Experience Officer role was designed to put an emphasis on personalization and to further differentiate Target’s customer experience from other retailers.

Supplies 203
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How Robots Can Help Retail Operate Safely Again

Retail TouchPoints

At large retail outfits you won’t be trying on that shirt. There will be some innovation that may first strike us as odd: Suitsupply is reinventing its retail journey by installing “ Safe Shopping Screens” partitions in its stores. Other operations will innovate, but will this be enough? Let’s Fix The Fear.

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A Confederacy of Meh

Steve Dennis

When I talk about remarkable, I mean it in the way that Seth Godin advanced in his groundbreaking 2003 book Purple Cow. But the secret sauce, the top spin, the X factor, is the other sense of the word: something remarkable literally causes people to remark upon it.

Books 147
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Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Retail TouchPoints

Even more important, it might not actually warrant “top priority” status for most brands and retailers. . Check out the upcoming Retail Innovation Conference & Expo where some of the leading minds in ecommerce and tech will be talking all things meta-commerce. So where does this leave retailers? CHECK OUT THE AGENDA NOW!

Games 234
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How ThriftBooks Flipped the Script on Book Resale by Focusing on Community Instead of Price

Retail TouchPoints

He settled on books for the simple reason that “there are more items in the book category than there are items in any other category by far,” as he explained in a 1997 interview (way back when he still had hair). We really want to have a place of relevance in customers’ lives,” she said in an interview with Retail TouchPoints.

Books 257