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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

With industries around the world showing interest in the metaverse, retail leaders are facing the exciting opportunity to follow suit and provide customers with the ease of online shopping without compromising the benefits of the physical experience.

Retail 354
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Target Names New COO, Divvies Up Merchandising Responsibilities

Retail TouchPoints

Fiddelke began his career as a consultant with Deloitte and joined Target as an intern in 2003 after earning an MBA at the Kellogg School of Management. He has held a variety of leadership positions across the organization, most recently as SVP of Operations. Target also has split responsibility for its merchandising functions.

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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S. Micro-segmenting.

Marketing 229
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A Confederacy of Meh

Steve Dennis

When I talk about remarkable, I mean it in the way that Seth Godin advanced in his groundbreaking 2003 book Purple Cow. The result is a world where there is often too much of everything and not nearly enough of anything truly remarkable.

Books 147
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Wow Bao Links Loyalty Program to New Roblox Experience

Retail TouchPoints

Since launching in 2003 in Chicago, Wow Bao has expanded to nearly 700 locations across the U.S. Asian fast-casual restaurant chain Wow Bao is continuing its Web3 push with a new Roblox experience that is integrated with its Hot Buns Club rewards program. as well as to 6,000 grocery stores, and now Roblox.

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Cra-Z-Art and The Toy Foundation to Donate $250K in Toys to Ukraine’s Children

Retail TouchPoints

The retailer will donate premium markers, colored pencils, crayons, coloring books, activity kits and puzzles, and working with the foundation will ensure 100% of donations support emergency relief efforts in Ukraine and neighboring countries that are serving as safe havens for families seeking refuge from the ongoing conflict.

Toys 227
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Target Creates Chief Guest Experience Officer Role as it Expands Senior Leadership Team

Retail TouchPoints

The Chief Guest Experience Officer role was designed to put an emphasis on personalization and to further differentiate Target’s customer experience from other retailers. Her leadership of Target in India will help drive further connectivity between Target’s team in India and the retailer’s global growth strategies.

Supplies 193