As Ecommerce Booms, Brands Must Boost App Stability
Retail TouchPoints
JUNE 22, 2021
They ultimately decide against buying it, but a similar item displayed in the app’s recommendation engine catches their eye. From 2009 to 2012, Smith led the product team as CTO of Heyzap, helping scale the company to more than 8 million users. They repeat the process, this time choosing to purchase the new product.
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