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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. Yan: As with any business, execution is the key.

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Torrid Appoints Retail Veteran as New CEO

Retail TouchPoints

Muñoz has served in a number of roles at Torrid and Hot Topic since 2010. From 1997 to 2010, She worked at Lucky Brand from 1997 to 2010 in a number of roles including President and SVP of Design and Merchandising. Incoming CEO Harper has previously served as CEO of the plus-size retailer, from March 2011 until July 2016.

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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. In 2010 , adults in the U.S. earning $26.97 billion in sales in 2020.

Consumer 288
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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

After years of decline, ContextLogic has sold its discount shopping app Wish for approximately $173 million in cash to Qoo10 , an ecommerce platform that operates localized online marketplaces throughout Asia. Qoo10 is headquartered in Singapore and operates marketplaces in Singapore, Indonesia, Malaysia, mainland China and Hong Kong.

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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

As consumers demand more flexible payment options, it is no surprise that the digital top-up card industry has had a strong year. As the industry evolves, it will be crucial for stakeholders to remain adaptable, leveraging data and partnerships to meet the changing needs of consumers in a digital-first economy.

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FTC Imposes 5-Year Ban on Rite Aid’s ‘Reckless’ Use of AI-Based Facial Recognition

Retail TouchPoints

The Federal Trade Commission (FTC) has prohibited Rite Aid from using facial recognition technology in its stores, claiming the retailer failed to implement reasonable security procedures and prevent harm to consumers.