COVID-19 Has Transformed Wine Shopping. Here’s How Vivino Is Adapting
Retail TouchPoints
SEPTEMBER 2, 2020
Below, Zachariassen reflects on the evolution of the online wine market, how consumer needs and behaviors are changing, and how Vivino plans to maintain competitive momentum. In 2010, when I founded Vivino, there was no easy way to pick out a good wine and I wanted to solve this using the opinions of wine drinkers — not individual critics.
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