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COVID-19 Has Transformed Wine Shopping. Here’s How Vivino Is Adapting

Retail TouchPoints

Below, Zachariassen reflects on the evolution of the online wine market, how consumer needs and behaviors are changing, and how Vivino plans to maintain competitive momentum. In 2010, when I founded Vivino, there was no easy way to pick out a good wine and I wanted to solve this using the opinions of wine drinkers — not individual critics.

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How Community Commerce is Helping Angling App Fishbrain Cast a Wider Net

Retail TouchPoints

Fishbrain launched in 2010 as a free app for fishing enthusiasts. “It The fishing industry is really not very digital, so Fishbrain has been a way for a lot of the big fishing brands that were mostly selling into retailers to go direct to consumer ,” said Kennelly. From Monetizing Fishing Intel to Selling Gear.

Hobbies 262
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How the visual discovery engine of Pinterest is revolutionizing ecommerce

GetElastic

Intent Lab reports that 59% of US consumers find visual information more important than textual when shopping online. One of the biggest challenges in commerce is the ability to help consumers discover inspiring ideas that are broad enough to reach most yet are tailored enough for individual personalized preference.

eCommerce 151
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What To Do—And Not Do—To Attract Generation Z

Omnisend

But in general, marketers have settled on defining Gen Z as those born between 1996 and 2010. consumers, spending $143 billion yearly. For example, 77 percent said that personalized recommendations were “extremely important” when shopping online. Recommendation: Don’t Ignore Gen Z. As a group, they make up 20% of the U.S.

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Subscription Ecommerce Websites Saw 4,461% Revenue Boom in 5 Years: 20 Brands Reaping the Benefits

BigCommerce

Heralded as the newest, greatest ecommerce strategy beginning around 2010, subscription box services like BirchBox, Trunk Club and Dollar Shave Club have not only made headlines – they’ve made billions. In general, there are 3 types of subscription ecommerce services: Replenishment: 32% of consumer subscribe for replenishment.

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Nine Tips to Create Recurring Revenue with Subscriptions

Retail TouchPoints

When consumers reach their shopping cart, they’re usually excited about the products they’re buying. SMS management: Consumers are increasingly turning to SMS over other forms of communication like email. For example, merchants can use AI to recommend products and fine-tune promotions. Lead With Subscriptions Over Transactions.

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The Power of Email + The Psychology of Social Proof = The Social Email

Kissmetrics

It’s just so 2010. 86% of online consumers would like to receive promotional emails at least monthly, 61% at least weekly, and 15% daily. Nearly 70% of Americans turn to review sites when making a purchase decision, while 82% look for recommendations. Remarkably, 84% trust online reviews as much as a personal recommendation.