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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. eMarketer predicts that figure will double by 2023 and reach nearly $80 billion by 2025.

Consumer 302
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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. Consumers are only one click away from retailers at all times. They are an excellent way for businesses to provide around-the-clock self-service across all digital channels and customer service at scale.

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From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth

Retail TouchPoints

Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps most important, all the data that is generated along with it. In order to bypass growth challenges, they are evolving their approach to customer engagement and experience to include new channels and tactics.

Consumer 217
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Ralph Lauren to Open 250 Stores Over the Next Three Years

Retail TouchPoints

19 investor day, Ralph Lauren revealed that its growth plans through 2025, which will include opening 250 stores globally. At its Sept. The brand has exited two-thirds of its department store presence in the U.S. and reduced off-price exposure by 26% , but it has also opened 450 new global standalone stores and concessions.

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Reports: Chinese Ecommerce Player Pinduoduo Launches U.S. Site

Retail TouchPoints

Both of Pinduoduo’s larger rivals already have several channels for tapping global markets. Even though the vast majority of Alibaba’s users are within China, the company’s AliExpress cross-border platform and its Lazada subsidiary in Southeast Asia serve many non-Chinese consumers.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

retail social commerce projected to reach $80 billion by 2025, according to Insider Intelligence , more consumers, especially Gen Z and millennial shoppers, are turning to creators to help with their purchase decisions. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.