Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm
Retail TouchPoints
SEPTEMBER 16, 2021
For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. eMarketer predicts that figure will double by 2023 and reach nearly $80 billion by 2025.
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