Remove privacy
article thumbnail

Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 276
article thumbnail

From Aisles to Algorithms: How Small and Medium Retailers Can Leverage AI

Retail TouchPoints

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. This technology seamlessly integrates into touch points and platforms.

Retail 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Meeting the Demands of Today’s Data-Rich Retail Environment with Data Mesh

Retail TouchPoints

The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. Changing data privacy regulations create yet another challenge for retailers as consumers look for more transparency regarding their personal information. The Data Mesh Approach.

Retail 290
article thumbnail

Technologies That Will Be Popular in Online Casinos in the near Future

365 Retail

Blockchain technologies, machine learning, augmented reality, and cryptocurrency are only a part of what the world of gaming has to offer. By introducing new features and functions, such casinos are providing players with a new level of quality gaming as well as introducing cutting-edge technologies to the global gaming market.

article thumbnail

Beacon Technology: Shining A Light On Customer Experience

RTP blog

To capitalize on this growing trend, more and more retailers are beginning to leverage beacon technology. Beacons are small and typically unseen devices that use Bluetooth low-energy (BLE) wireless and geofencing technology. Why is beacon technology beneficial? Looking to conduct a deeper analysis of customer behavior?

article thumbnail

Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 312
article thumbnail

A Flash-Point Week For Facial Recognition

Forrester eCommerce

In a letter to Congress this week, IBM’s CEO announced that it will sunset its general-purpose facial recognition and analysis software products.