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Rent the Runway Turns to Amazon as Turnaround Efforts Continue

Retail TouchPoints

The company also plans to roll out an exclusive selection of new merchandise from its Design Collective, which features collaborations with top designers for limited-edition collections informed by Rent the Runway’s proprietary customer data and insights, that will only be available through Amazon Fashion and RentTheRunway.com.

Fashion 266
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Backcountry Dives Deeper into Consumer Insights via Experience Management Platform

Retail TouchPoints

As ecommerce sales continue to surge for recreation products, outdoor gear and clothing retailer Backcountry is elevating its digital game by mining customer data to deliver a better experience and offering.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Spearmint LOVE started off as a baby clothes blog less than five years ago. Now, just four years later, it’s the only baby and children’s clothing online store that was picked to be a part of Facebook’s 2017 U.S. They know when new customer data is ‘leaking’ outside of their funnel. The premise was simple.

Blog 205
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Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Retail TouchPoints

Wardrobers’ abuse the system by wearing clothes for one occasion only, then sending them back. Unusual patterns, such as frequent returns of high-value items, or returns from the same address with different customer names, can be flagged for further investigation.

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Seasonal Marketing Ideas for Spring Holidays

UpSellIt

Personalizing Product Recommendations Utilizing Customer Data Personalization lies at the heart of effective on-site seasonal marketing, and leveraging customer data is key to delivering relevant product recommendations.

Marketing 128
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RICE 2022: How Nike, H&M and Razer are Putting ‘Phygital’ Retail Into Practice

Retail TouchPoints

“They’ve got a postal service where you can send clothes back or get things delivered, with changing rooms right beside it,” said Philipson. They’ve also got repairs so you can change, repair and adjust clothing if it doesn’t quite fit.

Retail 251
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4 Ways Retailers can Leverage Generative AI to Drive Revenue and Productivity

Retail TouchPoints

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past.