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Survey: 87% of Consumers Doubt Influencers Use Products They Promote

Retail TouchPoints

Desire Company CEO Eric Sheinkop discussed the survey results with Retail TouchPoints : Retail TouchPoints (RTP): What’s the significance of the fact that so many consumers doubt influencers even use the products they’re recommending? It’s mental exhaustion for consumers and also a lot of money wasted by marketers. of all U.S.

Consumer 312
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How to Create Relevant Product Recommendations that Increase Sales

Omnisend

Have you ever received a product recommendation that just didn’t make sense? Personalization is key— over half of US consumers say they were more likely to purchase if their content is personalized. 4 Benefits of Personalized Product Recommendations for Ecommerce. Reading Time: 8 minutes. For me, it was a new toilet seat.

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Alibaba Supply Chain Exec Recommends Futureproofing with AI, Blockchain and Crowdsourcing

Retail TouchPoints

This allowed them to continue to meet the expectations of their consumer base [with things like] faster and more flexible delivery options. They can] help them better make real-time decisions based on what they might face as a result of issues such as those in the Panama Canal, and when or how to seek alternative routes.

Supplies 228
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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an initial point of engagement through to a purchase. And consumers agree, with 90% saying that the post-purchase experience is just as important as the quality of the products they’re getting.

Live Chat 178
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How to Choose an Expert Magento 2 Developer

Groove

No matter the stage you may be in, finding and selecting the Magento Partner that is right for you is a challenging and often time-consuming process. Referrals Recommendations and referrals are a large part of inbound business for Groove, most coming from our past clients and partners we have worked with.

Magento 195
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Maximizing Profitability: How to Improve 4 Key Areas of the CPG Product Lifecycle

Retail TouchPoints

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. Of the 30,000 new consumer products released each year, most of them fail. And the challenge for CPG leaders becomes how to maintain the output of their teams after that initial burst of energy at launch.

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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

The Power to Convene Equation I’m an architect, and my colleagues and I have spent the last 32 years studying where people convene in the public realm and uncovering how the environment of places affects our behavior. He’s the author of the book Irreplaceable: How to Create Extraordinary Places that Bring People Together.

Consumer 130