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5 Marketing Ethics to Follow on Social Media

Kissmetrics

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. In the age of social media, people demand brands to be transparent. Transparency in Marketing Ethics.

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How to Get Online Event Sponsors

Kissmetrics

With most events going online, you need to find strategies to find and attract online event sponsors. Hosting an event, even online, is expensive. This is where event sponsors come in. What is Event Sponsorship? Event sponsorship is an agreement between an external brand (event sponsor) and an event organizer.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

Optimizing customer loyalty is essential for improving the lifetime value of current customers. With improved customer service and streamlined checkout processes, retailers can continue building loyalty while mitigating customer irritations. More than half of brands show user-generated content from social media.

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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many consumers with an abundance of time to stare at their own four walls. Gen X Homeowners Making Improvements. Here’s what our analysis revealed.

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Event marketing: Complete guide and strategies for 2024

Omnisend

It’s event marketing. Event marketing can help you build solid customer relationships and brand awareness through genuine, laid-back conversations. We created this guide to help you execute the best event marketing strategy for your own business and offer examples along the way to inspire you. What is event marketing?

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The Four Best Ways To Grow Your Business As Told By A Social Media Influencer

RTP blog

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. This could be festivals or community-focused events like panel discussions or educational pieces.

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April 2021 Social Media Water Cooler

ROI Revolution

For users who opt out of tracking via Apple’s prompt, advertisers will only track the highest-priority event completed. Again, this forces advertisers to trade off between tracking revenue vs. non-transactional events, like custom lead conversions or offline events. YouTube Leading Social Media Growth.