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Adobe Journey Optimizer – B2B Edition Makes Buying Group Adoption Easier

Forrester eCommerce

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly.

Retail 220
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Saying Goodbye To MQLs: So We’re On Board With Buying Groups, But What About The Individual?

Forrester eCommerce

Welcome back to this multipart blog series answering why leads-centric marketing approaches don’t work. In this post, we look at what happens to the individuals if we focus on buying groups.

Blog 370
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Nordstrom Names New Marketing Chief and Product Group President

Retail TouchPoints

has promoted Deniz Anders to SVP and Chief Marketing Officer, and appointed DICK’s Sporting Goods senior executive Nina Barjesteh to the role of President of Nordstrom Product Group. Nordstrom, Inc. Anders’ promotion follows the retirement of Scott Meden, which was announced earlier in 2022.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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Sycamore Completes $1 Billion Chico’s Acquisition, Adds Brands to KnitWell Group

Retail TouchPoints

The Chico’s , White House Black Market and Soma brands will now join the KnitWell Group , a holding company Sycamore Partners created for the Ann Taylor , Loft and Talbots brands in September 2023. Private equity firm Sycamore Partners has completed its acquisition of Chico’s FAS in an all-cash transaction valued at $1 billion.

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Authentic Brands Group Buys Footwear Brand Rockport

Retail TouchPoints

Authentic Brands Group has received approval from the U.S. There is a significant addressable market, presenting opportunities for the brand to evolve into a full lifestyle offering with a focus on innovation and comfort.” million and buying the Boardriders group of brands, both in April 2023.