#TBT: Service Merchandise Was the OG Multi-Channel Shopping Experience
Retail TouchPoints
AUGUST 30, 2021
The catalog showroom approach was based on the idea that it reduced the risk of merchandise theft (known in the industry as shrinkage), while also enabling customers to shop without the inconvenience of carrying purchases throughout the store while you were still browsing. What’s Next? Omnichannel approaches like Target’s are not insular.
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