Why B2C Branding is Really a Management Tool
Optimizely
MARCH 27, 2019
In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” When you are on-brand, it means you manage your company based on the brand’s DNA. Here’s how you should approach branding and use it as a tool to manage your entire B2C business.
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