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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” When you are on-brand, it means you manage your company based on the brand’s DNA. Here’s how you should approach branding and use it as a tool to manage your entire B2C business.

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Exclusive Q&A: Queer Executive Seeks Genuine Corporate Support, not ‘Rainbow-Washing’

Retail TouchPoints

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. But when I tried to defend Target, I got a lot of backlash myself on social media.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

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Spread Love : Azuridge Estate Hotel’s Luxury Wedding Contest

Canadian Special Events

From the most viewed Instagram Reel to print features in Blush and Avenue Magazine, this wedding was truly one for the books and a testament to the power of experiential marketing. A dream team of vendors was assembled, the contest was launched on social media, with nominations of deserving couples sent to them via their website.

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How to Launch a Lifestyle Business in the Age of Social Distancing

Retail TouchPoints

Cosmo , a women’s magazine whose audience consists of millennials and Gen Z, has seen a 67% traffic spike on its astrology site during COVID-19. As Erik Qualman , a digital marketing guru, says: “We don’t have a choice on whether we do social media, the question is how well we do it?”.

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Loyalty Is The Key To Survival For Retail

Retail TouchPoints

They can be conceived and implemented to allow businesses to more creatively manage resources and spending, because it’s an economy they control. They deserve rewards the most, and they will share it the most on social media. Magazine, best in show at the One Show, and is in the permanent collection at MoMA.

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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Social media amplification : Social media marketing amplifies the reach of t-shirt businesses. They simplify inventory management and enable entrepreneurs to fulfill orders seamlessly. Gather feedback : Use social media polls and focus groups to survey potential customers.