Remove products feature-experimentation
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Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

Kohl’s has increased its assortment of home décor items by 40% , adding new categories and elevating its mainstay bedding and bath products with more modern aesthetics and frequent pattern and color injections.

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Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Retail TouchPoints

Launched this past March , ARES was intended to take Snap’s prowess with augmented reality, developed over years for its Snapchat social media platform, and share that tech with the world through white-label enterprise-level solutions for virtual product fitting and try-on.

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Selfridges Debuts New Experiences, Services to Support Circularity Goals

Retail TouchPoints

The new Buy Now feature on Selfridges Rental services will allow customers to purchase selected rental items, while Rent to Buy will give customers the option of purchasing an item that they are renting if they decide they would like to keep it for continued use (with the rental cost deducted from the price).

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To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

Most customers prefer to see a product in person before they make a buying decision, especially if the product is expensive, technical, or has multiple options. A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items.

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How Product Teams Can Benefit from Feature Flags

Feature flags offer great value to developers, but they can benefit product teams equally as much. Product teams can use feature flags to continuously deliver a higher-quality product to their end users, all while saving time and speeding up development cycles.

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For ASICS, the Metaverse Reflects, but Doesn’t Replace, Physical World Activity

Retail TouchPoints

Maybe the products you’re exploring in the metaverse are products you can use in the physical world.”. The experimental side of the metaverse will be supported by the malleability of virtual worlds. It’s highly imaginative and experimental,” said Pace. The Metaverse is a Seed ‘Intended to Grow and Evolve Over Time’.

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Maxymiser Sunset: How to Choose a New A/B Testing Platform

ROI Revolution

Website experimentation is an integral part of digital marketing success. One thing we can say for certain: The Maxymiser sunset (or the sunset of any platform) doesn’t mean you should end your website experimentation efforts! These can include CTA clicks, visits to certain page types, and usage of features like search and filters.

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Building a Culture of Experimentation: Using Continuous Development for Faster & Safer Product Releases

Nowadays, tech teams are adopting certain processes to enable them to deliver better products faster. Continuous development takes things further by giving product teams more autonomy and freedom to test out their ideas and experiment with new features in production by choosing who they want to test on.