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Chase Launches Retail Media Network; Air Canada and Whataburger Among First Set of Clients

Retail TouchPoints

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

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Walmart Makes Shopper Insights Available Via its Connect Retail Media Platform

Retail TouchPoints

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. To learn more about retail media, check out our full guide here. in a blog post. in a blog post.

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Party City to Deploy Price Optimization Solution

Retail TouchPoints

Party City has partnered with The Parker Avery Group to roll out a price optimization solution based on the solution provider’s Enterprise Intelligence analytics platform. The end solution will play a crucial role in optimizing our pricing and achieving a balanced trade-off to meet category and corporate goals.

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Kohl’s Expands Home Assortment 40%, Seeks to Become Seasonal Décor Destination

Retail TouchPoints

Kohl’s has increased its assortment of home décor items by 40% , adding new categories and elevating its mainstay bedding and bath products with more modern aesthetics and frequent pattern and color injections.

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Is the Container Store Trying to be the Next Bed Bath & Beyond?

Retail TouchPoints

Seeking to support expansion into what it terms “strategic growth categories,” The Container Store has launched its “Uncontained” campaign, focusing on direct-to-consumer (DTC) products in categories including dining, entertaining, home décor and textiles.

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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel. Let’s consider an apparel retailer employing zero-party data strategically in its advertising.

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Disney and Kroger Collaborate on Streaming Retail Media Push

Retail TouchPoints

Disney Advertising and Kroger Precision Marketing (KPM), the retail media business of Kroger, have partnered to bring streaming to retail and CPG marketers. A select group of CPG brands will participate in the initial beta program, with the solution slated to launch to the general market in the second half of 2023. “As

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