article thumbnail

5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. However, according to the latest U.S. Micro-segmenting.

Marketing 234
article thumbnail

How VR Is Shaping The Future Of Product Design And Consumer Experiences

RTP blog

Most recently, VR has emerged as a game-changer in the retail sphere, modifying and improving the consumer experience even as it enhances what brands already offer. Gravity Sketch is a case-in-point example of the ways that VR will continue to innovate retail possibilities.

Consumer 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Visa Changes Could Hurt UK High Street Retailers

365 Retail

Brits have an affinity for high streets and the retail services they offer. By this measure, there’s still a desire amongst consumers to visit high street shops and cafes, despite the very obvious dominance e-commerce now has. That’s around 1 million less than 2003. Zoning in on retail specifically, 17.8%

Retail 52
article thumbnail

Experiencing Metaverse FOMO? Don’t Panic, it’s a Marathon, Not a Sprint

Retail TouchPoints

Even more important, it might not actually warrant “top priority” status for most brands and retailers. . Check out the upcoming Retail Innovation Conference & Expo where some of the leading minds in ecommerce and tech will be talking all things meta-commerce. Most consumers are in the same boat. CHECK OUT THE AGENDA NOW!

Games 227
article thumbnail

Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

“At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement. Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions.

article thumbnail

Remarkable Or Invisible

Steve Dennis

When our desired customers had to drive around to a bunch of stores–or rely on our advertising or recommendations from a rather small group of personal connections–to figure out what products were available and might suit them best, scarcity of choice and information allowed the power to reside largely in retailers’ hands.

Books 158
article thumbnail

10 No-Holds-Barred Predictions For Retail In 2022

Steve Dennis

Predicting the future in the dynamic world of retail—particularly in the throes of a lingering pandemic—may be a fool’s errand. Nevertheless, I am at it again, having also just taken stock of how I did with my list of Retail Predictions from 2021. We also discussed these on the latest episode of the Remarkable Retail podcast.

Retail 113