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Former L’Occitane CEO Looks to Acquire, Privatize the Company

Retail TouchPoints

USD) per share since the company’s IPO on the Hong Kong Stock Exchange in 2010. It went on to say that a range of investments in marketing, store refurbishment, IT infrastructure and attracting talent “are of vital importance” to the retailer’s long-term growth.

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 240
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7 Key Strategies That You Must Learn From Apple’s Marketing

Kissmetrics

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing 356
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The Empowered Marketer: Making Marketing More Beautiful

Optimizely

If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. Listen to Episode 2: The Empowered Marketer. In 2010 I went full time with it. For email marketing, it might be MailChimp. …and much more.

Marketing 170
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The Power of Storytelling: How These 3 Footwear Brands Are Winning The Market

Talkoot

The Power of Storytelling: How These 3 Footwear Brands Are Winning The Market Bhaskar Sarma Writer Footwear has been one of the few industries where the incumbents—Nike, adidas, etc—have taken to the DTC model like ducks to water. Quick facts about Hoka: Second fastest-growing sneaker brand in the resale market.

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The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

I started my current business, Flexfire LEDs , in 2010. Prior to 2010, starting an online business was near impossible. Little did we know, we were following Google’s “best marketing practices for 2017” book back in 2010. What would the librarian want to see to recommend the best book to the person asking for it?

B2B 419
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How to Go Viral & the Science of Virality – Marketing Lessons from Internet Cats & Memes

Kissmetrics

We marketers would like to believe we dominate the web, but we secretly admit to ourselves that cats and memes are the true rulers. Professor Jonah Berger researches marketing at the University of Pennsylvania. But he’s not studying the science of advertising or market research. Viral marketing. His secret?

Marketing 324