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How Small and Local Marketers can Take Advantage of the Metaverse

Retail TouchPoints

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

Marketing 322
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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362
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US Tech Market Poised For A Strong 2018, But With Doubts About 2019

Forrester eCommerce

At the midpoint in 2018, the US tech market is on track to grow by 6.7% in 2018, the fastest growth since 2012. In our just published report, “US Tech Market Outlook For 2018 And 2019: Cloud Powers Tech Spend To 6% Growth And Software To 8% Growth,” we can provide strength in all tech budget […].

Marketing 186
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Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped. Since CEOs are now at least asking about digital transformation, and every technology vendor now claims expertise in digital transformation, it’s time to burst a few of the myths surrounding digital transformation.

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16 Strategies To Avoid The Gmail Spam Folder And Promotions Tab

My Wife Quit Her Job

Most email marketing providers advertise a 99.9% But in reality, only 85 percent of marketing emails actually make it to a customer’s inbox. Because of advances in spam filter technology, the annual spam email volume has actually dropped significantly over the years from 69% in 2012 to where it is today (~54%).

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VR for Retail Training: How to Leverage the Tech to Land Stronger Outcomes

Retail TouchPoints

They’re likely asking questions of their marketing and sales team concerning performance and outputs. The question is: how can retailers best leverage the technology to land the strongest sales performance outcomes? In this role, he provided strategic insights and support to maximize sales, marketing, and product development.

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FastSpring and EBANX Forge Partnership to Expand Pix Payments for Digital Products in Brazil

FastSpring

According to market data from EBANX’s annual study, Beyond Borders , Pix is projected to account for 40% of the total value of digital commerce in Brazil by 2026, tied with credit cards in market share. Adding Pix opens up the Brazilian market to new buyers who do not have internationally enabled cards.