Kissmetrics

MARCH 12, 2018

How’s it doing in 2018? Video and messaging apps are leading the charge in 2018. 86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. So, what’s happening in content marketing, version 2018? Let’s talk about content. Is it still the king? Let’s find out.

Marketing 205

Marketing Social Media B2C B2B 205

BigCommerce

MARCH 1, 2018

That’s why combed through hundreds of thousands of data points from our customers over Cyber 5 2017. In this study, we looked at 3 metrics for our promotional lift calculations: Conversion rate without promotions. Here’s how these two stats breakdown by industry in our study. Why Cyber 5 data? Email capture benchmarks.

Beauty and Health 376

Beauty and Health eCommerce Jewelry Arts 376

Retail TouchPoints

JANUARY 3, 2022

To remain competitive — and capture as many online dollars as possible — retailers are prioritizing the customer experience and refining the purchasing journey, improving mobile and app capabilities, adding BOPIS (buy online, pick up in-store) and curbside delivery options, enhancing product page listings and more. The Real Cost of Passwords.

Merchant Services 264

Merchant Services Customer Retail Customer Experience 264

BigCommerce

JUNE 5, 2018

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value). Best Customer Experience Design.

eCommerce 420

eCommerce BigCommerce Beauty and Health Customer Experience 420

Forrester eCommerce

MAY 30, 2018

To help retailers sift through the options, we conduct an annual top trends study. In today’s increasingly crowded digital commerce market and with increasingly tighter budgets, retailers have to make smart choices about which technologies to invest in and which they should forego for now.

Retail 276

Retail Technology Marketing Online Retail 276

Kissmetrics

APRIL 30, 2018

But if new 2018 data is accurate, then the future looks dim. Researchers at MIT recently released a comprehensive study about “the spread of true and false news online,” which examined over a decade’s worth of data. A recent study asked respondents, “Which social media platforms do you use to market your business?”.

Marketing 211

Marketing Social Media Information Customer 211

Blue Winston

MAY 21, 2021

only books published in 2018, 2019, 2020) advertising for books that could not otherwise be advertised (product DSA campaigns) Campaign structure Keywords creation – here you can see how keywords were created (truncating from the Product name, with and without special characters).

PPC 98

PPC Books eCommerce Games 98

Smile.io

JULY 5, 2023

Hyatt’s loyalty program is considered one of the best programs in the world, winning several readership awards, and always receives praise from its customers. Hyatt’s has 26 different hotel brands under its portfolio which allows them to offer more than 1,150 hotel and all-inclusive properties in 70 countries to its customers.

Travel 62

Travel Events Books Other 62

Retail TouchPoints

JULY 10, 2020

The study found that this evolving area was already causing retailers to shift their budgets: Google Shopping (the image-focused product ads that appear at the top of a search) spend was up approximately 7% in 2019, while Google paid search (the text-based links that appear within the search results) spend fell nearly 8%.

Customer 191

Customer Mobile eCommerce Shipping Costs 191

Kissmetrics

MARCH 12, 2018

Without getting into specifics about “hyper-local” and “geo-social” (hot new buzzwords for 2018), my research and discussions centered on common themes around the Story Brand: Create a story around your brand, and stay consistent with that. Develop a brand that demonstrates transparency, authenticity, emotions, and facets of that story.

SEO 195

SEO Social Media Article Marketing 195

Kissmetrics

MAY 1, 2018

And these changes are cause for concern for brands looking to flourish in 2018. This signals the need for SaaS brands to segment their content assets and interfaces to hone in on messages that speak directly to specific customers. And who could possibly be better brand advocates than your own customers and employees?

Social Media 205

Social Media Games B2B Marketing 205

Kissmetrics

APRIL 24, 2018

Since Instagram is purely visual, it’s an incredibly captivating way to make a connection with your customers. But only if you know how to use it in 2018. Let’s take a look at the top Instagram trends all marketers need to know about in 2018. Customers can buy direct with Instagram shopping features. And more clutter.

Marketing 223

Marketing Social Media Clothing Article 223

Optimizely

JULY 31, 2018

Where to start: Using Customer Lifetime Value to Grow Your Business — Andrew looks at how to calculate one of our favorite metrics, then gives tips for putting it to good use. Come for the thought-provoking journalism that highlights customer experiences, stay for the clever British humor… or should we say, humour? Shopify Masters.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Store Growers

DECEMBER 16, 2018

In this article, I’ll share 11 Google Shopping case studies from large and small businesses. Here is what we will cover in this articles: Reaching Customers with Google Shopping. Reaching Customers with Google Shopping. And your customers probably use Google to find stuff. Necessary skills. Weird balls on a plate.

Channel 131

Channel Games Accessories eCommerce 131

BigCommerce

JULY 27, 2018

In 2018, content marketing costs were gauged to be 62% of traditional marketing schemes while simultaneously generating three times the leads of traditional methods. Refer visitors to BigCommerce and earn 200% of the customer’s first monthly payment or $1,500 per enterprise customer. No customer support. There is a 10.1%

Merchant Services 419

Merchant Services Payments Marketing BigCommerce 419

BigCommerce

APRIL 24, 2018

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Beyond this, there are two ways in which ecommerce platforms offer a hosting environment for their customers. SaaS ecommerce platforms.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Retail TouchPoints

DECEMBER 8, 2023

This versatility is a key tool in appealing to your target customers and creating items they actually want, so it’s important to find a company that offers an extensive product line. You are automatically going to have more options that way, ensuring that you’ll be able to find the products your customers want, no questions asked.

Apparel 232

Apparel Shipping Products Presentation Shipping 232

Kissmetrics

MARCH 12, 2018

12 Timeless Link Building Tips for Business Blogs – Here are a few timeless tips for building natural links that will attract (and engage) customers to your business blog. What’s the Cost of Buying Links in 2018? But it’s still done in 2018. Here are 9 tactics that will still be important in the years to come.

SEO 213

SEO Social Media Article Blog 213

BigCommerce

APRIL 18, 2018

This guide is structured to cover the most vital ecommerce metrics at each stage of the sales funnel of an ecommerce business and their customers’ lifecycle. Cost Per Acquisition (CPA): This is the amount you pay for a customer acquisition (lead or sale, this is defined by you) based on your marketing efforts. Don’t miss a post.

Download 418

Download eCommerce Social Media Shopping Carts 418

Retail TouchPoints

JUNE 29, 2021

But it’s counterproductive to exclude a healthy number of customers who don’t color neatly between the lines you have drawn. A 2018 Gallup survey estimates that 4.5% Today, it’s much more likely that your customer for a home product, food item or child’s toy is a man — straight, gay or something else.

Customer 152

Customer Fashion Definition Clothing 152

Kissmetrics

MARCH 16, 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. In 2018, the average display conversion rate is less than 1%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients.

Marketing 249

Marketing Mobile PPC Games 249

Optimizely

OCTOBER 29, 2019

In order to do that, you need access to your customer data. Not quite the customer segment you wanted, but you’re on a deadline, so what can you do? What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Customer lifetime value. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

Kissmetrics

MARCH 12, 2018

Several studies, including those by email service providers Constant Contact and MailChimp, have gathered data from their customers and organized it by industry. According to the study, Religious organizations (27.31%), Civic/Social Membership (24.38%), and Education – Primary/Secondary (25.24%). Click-Through Rates.

Marketing 198

Marketing Beauty and Health Mobile Shopping Carts 198

RTP blog

JUNE 1, 2018

In 2017, retailers announced nearly 7,000 store closures, with more announcements expected in 2018. Retailers are delivering differentiated customer experiences through investment in store technology, people and process. Executives know that “disruptive technology” is on the 2018 agenda but often don’t know how to execute.

Customer Experience 150

Customer Experience Technology Customer Operations 150

Kissmetrics

MARCH 12, 2018

Brands have used tried and true tactics like free shipping, free returns, lightning deals and flash sales to get more customers to convert. But even with those promotions it can be difficult to convince customers to spend with you as opposed to a competitor. Shipping has always been a big deciding factor for customers.

eCommerce 185

eCommerce Shipping Costs Payment Services Conversion Optimization 185

Retail TouchPoints

NOVEMBER 4, 2021

The program is currently available to Kroger customers in Atlanta, Cincinnati, Indianapolis and Columbus metro areas. “Through Boost, Kroger remains uniquely positioned…making grocery delivery accessible to every customer through the industry’s most affordable free delivery membership.”.

Shipping Costs 253

Shipping Costs Fulfillment Omnichannel Shipping 253

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Retail TouchPoints

SEPTEMBER 21, 2020

It started in the runup to the 2018 midterm elections: Hundreds of companies, including many retailers, joined nonpartisan efforts to encourage voter participation through a business-led coalition called Time to Vote. Studies show that consumers are more loyal to brands that take a clear stance on issues they care about.

Sporting Goods 252

Sporting Goods Retail Department Stores Arts 252

Smile.io

JANUARY 30, 2024

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

Customer Loyalty 77

Customer Loyalty Customer Jewelry Social Media 77

Store Growers

JULY 9, 2019

Their millennial customers can’t resist the minimalist look and close interaction. They have a very carefully crafted image which makes it seem that customers emerge out of thin air. To put that number in perspective, the company made $100 million in revenue in 2018. A pretty big amount. every month in revenue and $0 in profits.

Shipping Costs 147

Shipping Costs Travel Other Shipping 147

OrderDynamics

JANUARY 4, 2018

2018 Retail: The Predictions You Need To Know. 2018 retail is going to be one heck of a ride. More than a prediction, this is a necessity for retailers in 2018. Retailers MUST update their omni-channel practices to compete more effectively and thrive in 2018. But let’s not dwell on the past. Omni-channel Expansion.

Retail 83

Retail Channel Magazine Technology 83

Dynamic Action

MARCH 5, 2018

Attending Shoptalk 2018? Forrester Research recently stated that prescriptive analytics will overtake predictive analytics in retail in 2018. Forrester Research recently stated that prescriptive analytics will overtake predictive analytics in retail in 2018. Make 2018 a turning point in your career. We didn’t stop there.

Omnichannel 97

Omnichannel Operations Arts Recommendation 97

Store Growers

MAY 16, 2019

They turned profitable in 2017 and made $150 million in 2018 selling 500,000 suitcases. Their most popular product is the Carry-On: Since most people don’t need a ton of suitcases, they’ve been hard at work to expand their product catalog to be able to sell more to existing customers. Away’s Business. There are the most common.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Ecommerce Platforms

DECEMBER 27, 2017

The focus will be on showing you what trends will sweep over the eCommerce industry in 2018, and how you can take advantage of them today. Let's dive right in: The most important ecommerce trends in 2018 are: Voice Search Share Will Increase. Let's move on to the next trend that'll shape ecommerce in 2018: 2.

Payment Services 171

Payment Services eCommerce Cryptocurrencies Payments 171

Smile.io

MARCH 28, 2023

The ultimate goal of these hotel reward programs is to lock in customers and have them choose their hotel over the millions of others. This gives customers endless options to choose a hotel to stay at while earning and redeeming points in different ways. With over 8,000 hotel locations, chances are you have stayed at a Marriott before.

Travel 46

Travel Gifts Books Recommendation 46

Kissmetrics

APRIL 6, 2018

That’s why we’ve compiled these strategies to help you run a killer sales team in 2018. Marketers usually have a pretty good idea of who your customers and clients are, but salespeople truly know. They can even put a name and a face to your prospects with customer avatars. The customer success team.

Management 208

Management Books Technology Document 208

Retail TouchPoints

APRIL 7, 2023

Studies show 24% of cyberattacks target retail organizations, and virtually all these attacks are financially motivated. Studies show data breaches cost $4.35 Retail businesses can also take steps to help protect their customers’ data. Hackers heavily target financial and payment data in breaches. million on average as of 2022.

Payment Services 220

Payment Services Magazine eCommerce Improvements 220