Kissmetrics

APRIL 16, 2021

Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. What Does Amazon Attribution Cost?

eCommerce 258

eCommerce Channel Social Media PPC 258

Retail TouchPoints

MARCH 27, 2024

Instacart has launched the Instacart Developer Platform (IDP) , a publicly available API program that will enable third-party companies to integrate Instacart’s fulfillment and delivery functionality into their websites and apps. for meal planning or cooking content, for example).

Fulfillment 245

Fulfillment Technology Consumer Retail 245

Retail TouchPoints

APRIL 3, 2024

Chase touted the “unparalleled insights across consumer categories” that will be available to its advertising partners through the slate of travel, dining and shopping offers that the bank makes available to its customers. acquired in 2022 with the goal of building out an “owned, two-sided commerce platform.”

Small Business Retail 221

Small Business Retail Banking Retail Travel 221

Retail TouchPoints

SEPTEMBER 2, 2022

Competing on price presents several challenges to margins, but offering smaller and newer products can help retailers build an assortment on attributes such as sustainability and quality. Retailers looking to tout these attributes in their assortments can get a head start with smaller brands that have gained shoppers’ trust.

Retail 261

Retail Definition Presentation Supplies 261

Groove

OCTOBER 22, 2020

Though there are a ton of features available to help customers search within a site, we recommend choosing a platform with these three features as they help convert high-intent customers. I could refine by price, size, color, availability and more so that I'm shown the sweaters I'm interested in. Choosing An eCommerce Search Platform.

eCommerce 352

eCommerce Recommendation Improvements Fashion 352

Retail TouchPoints

NOVEMBER 17, 2023

When a component or material becomes scarce or expensive, substituting a readily available alternative keeps production schedules on track while reducing costs. Streamlined inventory management: Leaner inventories reduce holding costs; however, retailers must be resourceful when planning for product availability.

Shipping Costs 227

Shipping Costs Customer Experience Supplies Improvements 227

Retail TouchPoints

APRIL 3, 2023

Boxed attributed the filing to “the challenging business environment,” which led to the “difficult yet necessary decision to wind down its retail ecommerce operations” despite the company’s best efforts. Retail generated nearly all of its $41.7 million in net revenue while the software business generated approximately $100,000.

Retail 291

Retail Banking Operations eCommerce 291

Groove

JUNE 28, 2023

As a result of this new data collection method, the attribution models that Google Analytics 4 builds are different from that of Universal Analytics. UA used a last-click attribution model, whereas GA4 uses a cross-channel data-driven model by default. Debug mode is recommended for real-time event viewing and easier troubleshooting.

BigCommerce 195

BigCommerce Merchant Services Payment Services Events 195

Kissmetrics

FEBRUARY 3, 2021

But where can you find music available for commercial use? Before we dive into the resources available, let’s talk about commercial use. Just because music is free doesn’t mean there won’t be attribution requirements. Think of attribution as your nod to this music’s creators or distributors.

Download 318

Download Subscription Social Media Definition 318

Retail TouchPoints

MAY 17, 2022

Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets. In addition to product lookbooks, the new Tom Tailor mobile app simplifies product navigation and features tools such as built-in cart rules, filter attributes, stock levels and push notification capabilities.

Mobile 238

Mobile Customer Experience Magazine Customer 238

ROI Revolution

JUNE 22, 2023

With scope in GA4, Google can apply attribution credit at different levels of granularity. In this article, you’ll learn about the three types of scope in GA4, including their traffic source dimensions and available metrics. Understanding scopes is fundamental to building, interacting with, and interpreting reports in GA4.

Events 78

Events Recommendation Webinar Channel 78

Retail TouchPoints

APRIL 26, 2023

The company has included France, Germany, Italy, The Netherlands, Spain and the UK in the location drop-down menu on its website, alongside the countries where Temu was already available, which include the U.S., can be attributed at least in part to its owner PDD Holdings , also the parent of Chinese ecommerce juggernaut Pinduoduo.

Games 198

Games eCommerce Retail Mobile 198

Retail TouchPoints

MARCH 22, 2023

Available exclusively on Petco.com, Freshpet Custom Meals are crafted by veterinary nutritionists using natural chicken, beef, salmon or eggs, real fruits and vegetables and never any powdered meat meals or preservatives. Owners can then select their preferred delivery window for the food to be sent via Petco’s delivery services.

Subscription 192

Subscription Omnichannel Consumer Customer 192

Retail TouchPoints

MARCH 1, 2023

Two new entrants into the world of resale, Carhartt and Hanna Andersson , serve very different consumer segments, but both are highlighting the same brand attribute with their resale programs — their products’ durability. Categories available for trade in include outerwear, shirt-jacs, bibs and overalls, hoodies, sweatshirts and pants.

Clothing 260

Clothing Gifts Accessories Apparel 260

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Is the Short Title Attribute Required?

Shipping Costs 91

Shipping Costs Recommendation Mobile eCommerce Platforms 91

Store Growers

MARCH 13, 2023

Some items are so common, like fashionable apparel products, that users need additional attributes to hone in on their desired item within the search results. There are several such attributes in Google Shopping. What Is the Gender Attribute in the Product Feed? Is the Gender Attribute Required?

Apparel 91

Apparel Accessories eCommerce Platforms Fashion 91

Store Growers

APRIL 27, 2023

There are two ways to categorize items from your inventory: either through the Product Type attribute or Google Product category. In this piece, we’ll discuss the product_type attribute: what it is, how merchants use it, its formatting rules, and some tips on configuring product_type values in your feed. Let’s dive in.

Supplies 91

Supplies Improvements Recommendation Other 91

Retail TouchPoints

MAY 5, 2023

As the retail media landscape continues to grow , Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart ’s Carrot Ads platform to launch its own retail media network. The new offering is currently available in the U.S.

Food and Beverages 259

Food and Beverages Payments Technology Consumer 259

Retail TouchPoints

AUGUST 30, 2022

As the name suggests, the overchoice effect occurs when a buyer is overwhelmed by a large number of options available, often resulting in the person abandoning the decision-making altogether, or worse, taking their business elsewhere. To elaborate, when a shopper searches for ‘Apple’, the search could show all the available Apple products.

Consumer Electronics 269

Consumer Electronics Electronics eCommerce Consumer 269

Retail TouchPoints

DECEMBER 22, 2022

Value-Based Attributes. Often referred to as value-based pricing, value-based attributes help product and merchant teams determine which attributes consumers value most, which can directly impact the product and its price.

Arts 248

Arts Retail Consumer Accessories 248

Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. What Is the Price Attribute in the Product Feed? The price attribute is the amount you charge for the product.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Store Growers

FEBRUARY 25, 2023

In this guide, we’ll take a deep dive into the “price attribute” in Google Shopping, the primary way that Google displays pricing information for products in its search results. What Is the Price Attribute in the Product Feed? The price attribute is the amount you charge for the product.

Shipping Costs 91

Shipping Costs Merchant Services Food and Beverages Shipping 91

Retail TouchPoints

DECEMBER 18, 2023

AI’s effectiveness hinges on the quality and quantity of data available. Visual Search The next evolution was visual search, which uses AI to identify key elements in a photo and translate them into descriptive attributes like product category, color, texture, material, style, cut or occasion. Multiply that by the 33.4

Recommendation 241

Recommendation eCommerce Jewelry Document 241

Store Growers

MARCH 28, 2023

Last Updated on March 29, 2023 Some attributes for Google Shopping feeds serve to make accounting and conversion reporting easier. We’ll cover the cost of goods sold attribute: what it measures, how merchants can benefit from it, how to format entries for it, and how to solve potential feed issues.

eCommerce Platforms 91

eCommerce Platforms Reference Article eCommerce 91

Retail TouchPoints

JULY 4, 2022

These include up to 15 billion events and can reveal insights not readily available in standard explorations. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites.

eCommerce 239

eCommerce SEO Events Recommendation 239

Wiser

MAY 7, 2024

Results That Pour Success Execution Improvement: A remarkable 40 percent improvement in execution was observed during the promotional period, attributed to the utilization of real-time insights and a multi-contact model encompassing crowdsourcing field visits and direct phone calls.

Management 78

Management Multi-channel Travel Point of Sale 78

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. In this piece, we discuss the product_title attribute in Google Shopping product feeds – what it is, how to add it to your feed, how to avoid your titles being disapproved, and other practical tips. What Is the Product Title Attribute in the Product Feed?

Shipping Costs 91

Shipping Costs Electronics eCommerce Platforms Consumer Electronics 91

Retail TouchPoints

MARCH 18, 2024

Generative AI has only been publicly available as a friendly user interface since November 2022, and it’s already being embedded in retail operations such as customer service, marketing and even new shopping experiences,” said Michelle Grant, Director, Strategy and Insights for Retail at Salesforce in an interview with Retail TouchPoints. “If

Retail 275

Retail SEO Operations Consumer Goods 275

Store Growers

APRIL 11, 2023

If they are, Google Shopping allows merchants to specify this product feature through a separate product feed attribute. In this piece, we’ll cover the pattern attribute and explain what it is, how Google uses it, what the formatting requirements are, how to add [pattern] to an item in your feed, and more.

Apparel 91

Apparel Accessories Other eCommerce Platforms 91

Store Growers

FEBRUARY 23, 2023

One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute. Is the Description Attribute Required?

Merchant Services 91

Merchant Services Shipping Costs Beauty and Health Consumer Electronics 91

Store Growers

MAY 31, 2023

Last Updated on May 31, 2023 If you’re a merchant selling time-sensitive products with an expiration date, such as food, cosmetics, seasonal products, makeup, and so on, you’ll undoubtedly benefit from learning more about the [expiration_date] attribute. Usually, it takes several hours before the attribute becomes effective.

Management 91

Management eCommerce Customer Improvements 91

Store Growers

JUNE 7, 2023

As with any other product attribute in a feed, there are common challenges, and we will touch on those as well. What Is the Google Product Category Attribute in the Product Feed? As the name implies, google_product_category is a product attribute that’s used to categorize the items you sell. Let’s dive straight into it.

Merchant Services 91

Merchant Services Food and Beverages Supplies Multichannel 91

Store Growers

JUNE 7, 2023

As with any other product attribute in a feed, there are common challenges, and we will touch on those as well. What Is the Google Product Category Attribute in the Product Feed? As the name implies, google_product_category is a product attribute that’s used to categorize the items you sell. Let’s dive straight into it.

Merchant Services 91

Merchant Services Food and Beverages Supplies Multichannel 91

Store Growers

MARCH 14, 2023

That’s why in this article, we’re going to dive into the nitty-gritty of the link attribute, the landing page in your product feed. What Is the Link Attribute in the Product Feed? What Is the Link Attribute in the Product Feed? The link attribute allows you to provide a URL of the landing page for a specific product.

Mobile 91

Mobile eCommerce Platforms Reference Other 91

ROI Revolution

MAY 6, 2021

It is also used for tracking and attribution. The IDFA is a random identifier assigned to each iOS user that allows advertisers to deliver personalized ads in addition to tracking and attribution capabilities. It is also used for tracking and attribution. April 22 update. Breaking news: iOS 14.5 release timeline announced.

eCommerce 158

eCommerce Marketing Events Download 158

Store Growers

MARCH 23, 2023

This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute. What Is the Identifier Exists Attribute in the Product Feed? How Is the “Identifier Exists” Attribute Used in Google Shopping?

Consumer Electronics 91

Consumer Electronics Electronics Apparel eCommerce Platforms 91

Store Growers

FEBRUARY 24, 2023

Last Updated on February 24, 2023 Sometimes, users know exactly what they are looking for in a product available on Google Shopping. In this article, we’ll explore how you can configure the color attribute in your Google Shopping product feeds, including formatting tips and troubleshooting common issues.

Apparel 91

Apparel Consumer Electronics Recommendation Jewelry 91