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Long B2C Sales Cycle? Use Content to Power Marketing

Optimizely

Did you research the best toothbrush, read reviews, ask friends and family for their opinion, try the product in-store, and then finally look for the best deal online? You likely just picked up a new toothbrush when you were standing in line at the store. Use content marketing throughout long B2C sales cycles. Probably not.

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Kroger Launches Autonomous ‘Middle Mile’ Delivery in Dallas Market

Retail TouchPoints

Kroger has kicked off a multi-year agreement to have Gatik AI ’s autonomous box trucks transport products from the retailer’s Dallas customer fulfillment center to multiple retail locations in the area. In fact, Walmart has worked with Gatik for autonomous deliveries from distribution centers to stores in Bentonville, Ark.

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Better customer experience means targeting people, not buyers

GetElastic

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

RTP blog

focuses on how retailers can bolster their customersexperience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Although RTP. We’re now launching into cold coffee,” Riddle said in an interview with Retail TouchPoints. “We

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FTC Suit Claims Amazon Illegally Maintains Monopoly Power

Retail TouchPoints

“The practices the FTC is challenging have helped to spur competition and innovation across the retail industry, and have produced greater selection, lower prices, and faster delivery speeds for Amazon customers and greater opportunity for the many businesses that sell in Amazon’s store.”

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers.