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Walmart Makes Public Commitment to Ethical Use of AI

Retail TouchPoints

As AI has moved into the spotlight, businesses have found themselves performing the tricky balancing act of touting their use of this transformative tech while also assuaging fears about the impact it could have on the world. 17 blog post. “AI 17 blog post. “As

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3 eCommerce Email Marketing AI Tools That Online Merchants Will Love

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered ChatSpot.ai

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The Ultimate Guide to Improving Your Website Performance

Kissmetrics

What does optimizing your site look like and how do you go about it? In digital marketing, website performance generally refers to how fast a web page loads and displays content. Website performance can also be used more generally, to refer to the overall impact a website has on a business. What Is Website Performance?

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. So how can brands effectively insert themselves into these conversations? Many operate through social media platforms, with Facebook and Instagram being top performers.

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Taking Your CSR Plans from ‘Good Intentions’ to Tangible Action

Retail TouchPoints

A previous blog explored Corporate Social Responsibility (CSR) and the high importance both shoppers and employees put on the ability to align a company’s values and beliefs to their own. Ethical commerce touches many areas of our economy, from how we decarbonize our business operations to water conservation to responsible employment.

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3 Tools To Use AI in Email Marketing For eCommerce Online Stores

Groove

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered ChatSpot.ai

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Tubi Advertising Guide: How it Works & Ad Costs

CPC Strategy

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. How Much Do Tubi Ads Cost? Like most digital marketing platforms, the true cost comes down to competition. What is Tubi? Tubi now accounts for 1.5%

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