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Future Forward: Zero-Party Data and the Evolution of Retail Advertising

Retail TouchPoints

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

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How AI is Ushering in the Future of Interactive Commerce

Retail TouchPoints

And it’s truly bespoke — the consumer receives not just a clothing item but also the right accessories to complete the look in line with your unique preferences. Not only is the recommendation more relevant, it’s also helpful, providing value where other retailers may miss out.

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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

Product pages show the clothing on models of different sizes and cosmetics on models in a variety of skin tones. Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. What to Look Out For.

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Personalization is Changing the Search Bar — and Retailers Need to Keep up

Retail TouchPoints

And regardless of sophistication, most of these systems often compromise consumer privacy in order to provide targeted advertising, which simply isn’t sustainable. On a clothing website, for example, you can input every search term possible, but you still might never find the perfect item.

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Zero-Party Data Builds Loyalty and Reduces Mistargeting

Retail TouchPoints

The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Apple’s privacy changes alone resulted in a $10 billion hit to Meta’s bottom line in 2022. SMS : Text based marketing is increasingly relevant for millennial and Gen Z shoppers.

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

First we drove to the mall and trawled through racks of clothes hoping to find something in our size and style. And since synthetic data is anonymized, they could do this without compromising consumer privacy. Here are four predictions for some next-gen AI applications retailers will begin to roll out this year.

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Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion

ROI Revolution

Specifically in the clothing space, “fast fashion” isn’t as appealing to younger generations as sustainable, eco-friendly apparel. California Consumer Privacy Act Demands Expensive Changes. The post Industry Updates: California Privacy Act, Online Grocery Shopping, & Gen Z Fashion appeared first on ROI Revolution.

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