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As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes

Retail TouchPoints

Brands and retailers are feeling mounting pressure — from consumers, shareholders and even their boards — to be more inclusive. Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 billion in the U.S.

Consumer 290
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Is Selling on Amazon the Cure for High Customer Acquisition Costs?

Retail TouchPoints

As more direct-to-consumer (DTC) brands face heightened competition and rising cost-per-acquisition rates online, many have disinvested in their branded ecommerce experiences and doubled down on unique brand opportunities found on marketplaces like Amazon. That’s why I believe DTC websites are on the decline.

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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. Aneesha is constantly working to provide value through marketing that is both thoughtful and highly personalized. How to personalize your marketing to individual buyers. …and much more.

Fashion 321
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The Empowered Marketer: Demystifying Liquid Diets With Mark Olivieri of OWYN

Optimizely

The health and wellness marketing is crowded with buzzwords, but OWYN wants to put their money quite literally where their mouth is with plant-based and allergen-free protein shakes. But how has OWYN CMO Mark Olivieri managed to communicate their mission to the right customers and differentiate from competitors? Enjoying this episode?

Marketing 186
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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174
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Consumer-Centric Strategies for a Successful Q4

ChannelAdvisor

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.

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Consumer-Centric Strategies for a Successful Q4

ChannelAdvisor

In the presentation, they shared several statistics from ChannelAdvisor’s recent consumer survey that yielded insights into the various stages consumers walk through before completing a purchase. The research also indicated consumers are shopping online more frequently than ever before. Understanding the Consumer Journey.