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Webinar: Salesforce Survey Takes The Pulse Of Marketers And Global Consumers

Retail TouchPoints

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives.

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Three Ways Retailers Can Avoid Accessibility Lawsuits and Reach Even More Customers Online

Retail TouchPoints

The trend was never surprising. A Nucleus Research study in 2019 showed 70% of online retailers’ sites are inaccessible, forcing two-thirds of blind and visually impaired consumers to abandon transactions and head to more accessible sites. The other risk to consider is the growing trend of lawsuits. But there is more to it.

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Brand Experience Awards: Insights From 8 Winning Retailers

Retail TouchPoints

Read about all the winners by downloading the Brand Experience Awards report. For more and more brands, data analysis drives the customer experience, and BEA winners exemplified that trend. In February 2019, e.l.f. Leading Through An Unpredictable Crisis. Using Data To Determine Future Direction.

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How Innovative Partnerships, Business Agility and Verticalization Can Revive Brick-and-Mortar Retailing

Retail TouchPoints

In its latest US & UK Store Openings & Closures report, Coresight Research reported that U.S. and UK reported 9,832 and 771 closures, respectively, in all of 2019. and UK retailers announced nearly 3,900 store openings in 2020, according to the Coresight report. ‘At-Home’ Categories Weather the COVID Storm.

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Google’s Free Listings: A Year in Review

ROI Revolution

In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Free Listings originated under Surfaces across Google, a free, product-based program that originally rolled out in late 2019. One Year of Performance: What Are the Trends?

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2020 Paid Search Trends & Insights

ROI Revolution

PPC Advertising Growth: What Happened in 2019? paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 For our clients, Google ad revenue grew 32% in 2019! According to our exclusive data , brands invested 18% more YOY on the Google Display Network in 2019. displays.

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February 2020 Marketing News Recap

ROI Revolution

For the first time ever, Google released their 2019 financial report with their advertising revenue split into Search, YouTube, and their network business. This report revealed that Search sales rose by 15% in 2019 , a slower pace than the 22% pace we saw in 2018. Fresh Content. billion in 2019.