Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know
Retail TouchPoints
FEBRUARY 6, 2024
Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. Meanwhile, 60% said they would be unaffected by AI recommendations. The technology is too powerful not to.
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