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Top Omnichannel Survey Takeaways: RTP Editors Weigh In

RTP blog

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Did anything from the survey catch your eye?

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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

To create a high-value experience that hits all consumer wants and needs, developers, landlords and tenants all need to: Understand the unique consumer needs and behaviors within the mall’s geographic area; Integrate the right combination of retail, services and experiences ; and Enrich the omnichannel tech stack. That’s all a given.

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RTP Editors Reveal Top Takeaways From #RIC19

RTP blog

The RTP editors share insights into their biggest takeaways from #RIC19, and why they matter in today’s retail environment. Glenn Taylor, Senior Editor: Since there’s always so much chatter regarding what Millennials are doing (or not doing), it was refreshing to hear insights on the demographic that subvert typical expectations.

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CCS17 Webinars: Editors Pick Their Hot Topics

RTP blog

Debbie Hauss, Editor in Chief: Apparently Millennials fear credit and debt. Adam Blair, Executive Editor: Artificial intelligence is the latest buzzword in retail, but in this case there’s data behind the hype. The Retail TouchPoints editorial team reveals which sessions they’re looking forward to and why.

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Leveraging Technology, Data, and Relationships in Category Management

Wiser

Retailers relied heavily on historical sales data, consumer surveys, and rudimentary analytics to make decisions about which products to stock and how to organize them. Today, the role of category management has expanded and become more sophisticated due to advancements in data analytics, digital marketing, and eCommerce.

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New Automation Editor: More Power to Personalize Your Messages

Omnisend

The ability to combine customer data with behavior-based workflows is what marketers need to deliver relevant messages, at the right time, via the right channel. The new Editor comes with the much-anticipated Splits feature, as well as additional, simplified targeting options for custom-event triggered workflows and audience filtering.

Demo 88
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5 BigCommerce Competitors You Should Consider in 2024

Groove

This starts with the platform's omnichannel capabilities that allow business owners to deliver seamless shopping experiences across multiple channels, including web, mobile, social media, and in-store. This allows eCommerce store owners to unify customer data, insights, and interactions across sales, marketing, and customer service channels.