article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 193
article thumbnail

32 Free WordPress Themes For Effective Content Marketing

Kissmetrics

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Your attitude to work, the way you market your content, and, most importantly, your blog’s look all play a key role.

Marketing 302
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a Better eCommerce Customer Experience

Groove

However, Time Magazine, The Wall Street Journal and the New York Times all featured articles about online shopping in April and May. The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience.

article thumbnail

3 Things Marketers Can Learn From Super Bowl Advertising

Sailthru

Marketing guru Seth Godin frequently talks about what he calls the TV-Industrial Complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads.

Marketing 162
article thumbnail

How to Use a Business Pinterest Account For Marketing and Brand Growth

Kissmetrics

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. They Provide Educational Marketing Materials. That’s for good reason. Perks of Pinterest Business Accounts.

article thumbnail

Execs from Aerie, Coach, Forever 21 to Demystify Gen Z at NYC Event

Retail TouchPoints

To capitalize on this new market opportunity, brands and retailers must understand what Gen Z consumers want and expect from the brand experience. The Retail Influencer Network , an exclusive group of senior business leaders and influential investors and analysts founded by Berns Communications Group, will gather in New York City Sept.

Events 216
article thumbnail

Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Retailers and marketers are looking for ways to enhance consumer engagement, drive sales and foster longer-term brand loyalty. In crowded and competitive markets, marketing leaders need to find creative ways to make their products stand out while increasing buying propensity.

eCommerce 110