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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Appliance manufacturer Bosch Siemens Hausgeräte (BSH) has adopted a gamified training solution from Attensi that features competition-based true-to-life scenarios designed to help salespeople remember product features, understand shopper motivations and close the sale. Training Provides a ‘Safe Space’ to Learn and Fail.

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Retailers Look to AI as They Grapple with ‘Pricing Game of Chicken’

Retail TouchPoints

Can Retailers Win a Pricing ‘Game of Chicken’? “We Retailers have been caught in a pricing ‘game of chicken’ that will almost certainly continue throughout the year ahead,” wrote the report’s authors. You have to help people understand it and that it’s not taking their job, which requires ongoing training and change management.”

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

They don’t want to wait a few years; they want to deploy game-changing AI frameworks today. We are all used to being stalked by ads for a pair of pants we clicked on many weeks prior and seeing personalized product recommendations on Amazon and other ecommerce sites. AI agents will shop for you. AI will personalize storefronts.

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From Aisles to Algorithms: How Small and Medium Retailers Can Leverage AI

Retail TouchPoints

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. To do this, they need to understand the benefits and the risks and have a game plan aligned with their business goals. AI technology models are complex and require a lot of data and computing power to train.

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How Retail Workers Can Be Leveraged as Effective Brand Influencers

Retail TouchPoints

They are product experts, conversing with countless consumers a day where their recommendations and guidance carry meaningful weight with customers — at the point of purchase. Still, these influencer recommendations do not come cheap. Employees are not recommending for the masses, they are helping consumers with their specific needs.

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AI Isn’t Going Anywhere: How Retailers Plan to Deploy the Tech in 2024

Retail TouchPoints

In fact, the Nvidia study found that AI already has been a game-changer for retailers, with 69% reporting an increase in annual revenue attributed to AI adoption and 72% of retailers that already use AI saying they experienced a decrease in operating costs.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Training and incentives can encourage associates to adopt this role of brand ambassadors. When implemented strategically, employee advocacy can be a game-changer in the retail industry. Their opinions and recommendations can significantly influence customers’ purchasing decisions.