Retail TouchPoints

MARCH 8, 2024

Karissa Bodnar, Founder and CEO of clean beauty brand and DTC success story Thrive Causemetics , grew up in a small town in rural Washington state. Now Bodnar has parlayed her lifelong passion for beauty into a brand with purpose and a thriving (pun intended, yet also true) business.

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Retail TouchPoints

OCTOBER 21, 2023

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We

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Retail TouchPoints

OCTOBER 25, 2023

So how can brands effectively insert themselves into these conversations? Explore New Niches Micro-influencers have the unique benefit of reaching segments of a brand’s audience that they may not be aware of. Many operate through social media platforms, with Facebook and Instagram being top performers.

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Retail TouchPoints

JUNE 1, 2023

Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers.

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Retail TouchPoints

MAY 6, 2024

As Co-founder and face of her namesake brand, she has plenty of opportunities to do it. Her brother and co-founder Uri Minkoff helped bring the brand’s Store of the Future to life, which was a critical juncture for the entire retail industry. How do you plan to celebrate? That’s where I get my adrenaline.

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Retail TouchPoints

NOVEMBER 29, 2023

They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. Looking at communities and environments through this anthropological lens can help ensure that spaces align with consumer needs and expectations.

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Retail TouchPoints

JUNE 30, 2023

Going Beyond the Gift Many often ask us how we achieved creating such robust relationships and communities? The answer lies in being laser focused on three areas of customer engagement: creating personable content, building vibrant support communities around our business and enhancing loyalty initiatives.

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Retail TouchPoints

FEBRUARY 15, 2024

Many brands are capitalizing on their understanding of human psychology to offer limited-edition and exclusive products that consumers will eagerly rush to buy.” And with the success of the Valentine’s Day tumbler, even more brands are likely going to try to re-create the magic.

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Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Cornelius: We’ve seen engagement-driven concepts with more community stores. Cornelius: We’ve seen engagement-driven concepts with more community stores.

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Retail TouchPoints

APRIL 4, 2024

Retailers are pulling out the stops for Earth Month this year: companies like Sephora and REI Co-op are showcasing the success of their recycling efforts, while others including Poshmark and Joor promote the inherent sustainability of their platforms in partnership with eco-friendly brands such as Rothy’s and Marine Serre.

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Retail TouchPoints

DECEMBER 20, 2023

The top five episodes of 2023 reaffirm some of the most trending topics we covered on Retail TouchPoints over the past year, illustrating how rapidly the industry (and the customer experience) have evolved. The DTC Tipping Point Episode title: “ What Does the Future Hold for Digital-First DTC Brands?”

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Retail TouchPoints

OCTOBER 24, 2023

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. I think of brands particularly like Liquid Death , Olipop and Prime.

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Retail TouchPoints

JANUARY 4, 2023

This year, DTC has a new meaning, or at least an alternate one — “ direct to community.”. This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. “Direct to consumer” is so 2022.

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Retail TouchPoints

APRIL 21, 2022

Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may change in the future.

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Retail TouchPoints

MAY 18, 2022

Brands are starting to think about what that actually means for them. This more radical future-forward retail is how we’re creating exploration, how we’re creating discovery , for not only physical environments but also the digital environments and consumers’ digital identities as well.”. asked Philipson.

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Retail TouchPoints

JANUARY 23, 2024

It was the growth of what we first called multi-channel, which then became omnichannel, and then we saw the growth of the brands born on the internet.” Over five days and a growing portfolio of on- and off-site events, the National Retail Federation brought together more than 40,000 attendees and 1,000+ exhibitors in NYC.

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Retail TouchPoints

MAY 23, 2023

Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years. Initially known for its Merino wool-crafted coasters, the brand has ventured into adjacent categories including kitchen, workspace and fashion. said Gopinath.

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Retail TouchPoints

NOVEMBER 29, 2023

The power of visual content has evolved from a nice-to-have supplement to a central force shaping how businesses engage with consumers. Visual content, in its myriad forms, has emerged as the linchpin of successful marketing, playing a pivotal role in building brand identity, driving consumer engagement, and ultimately revving up sales.

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Retail TouchPoints

DECEMBER 4, 2023

To better serve a growing legion of West Coast customers, Tapestry , parent company of brands including Coach and Kate Spade , opened its 788,000-square-foot North Las Vegas Fulfillment Center in November. Creating this node is key to putting Tapestry in a position to grow and support not only Coach but all of our brands.

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Retail TouchPoints

APRIL 28, 2023

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. It’s about being part of a conversation in a really authentic way,” Zihaad said in an interview with Retail TouchPoints.

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Retail TouchPoints

JANUARY 24, 2024

Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers. To further enhance your omnichannel strategy and build a solid foundation for success, prioritizing a comprehensive omnichannel data strategy is crucial.

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Retail TouchPoints

SEPTEMBER 15, 2023

But in the last 10 years that has changed dramatically — now most of the sellers on Amazon are brand owners. Diving into the individual stories of those brand owners provides a view of Amazon that is somewhat contrary to media headlines about FTC lawsuits, union fights and congressional hearings. million jobs in the U.S. alone in 2022.

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Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Americans spent $136.8 billion on their pets in 2022, up from $123.6

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Retail TouchPoints

JUNE 8, 2023

A big argument surrounding the metaverse and virtual communities like Roblox is that they make interpersonal connection feel, well, impersonal. Q: How can I tell if Web3 really makes sense for my brand? It’s designed to dig into the new channels and technologies driving the future of connected commerce.

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Retail TouchPoints

OCTOBER 4, 2023

Brands that typically take the large-format route are adopting smaller footprints in residential neighborhoods. Even if brands are holding on to their downtown locations, many are still experimenting with small formats in order to offer customers more intimate and convenient experiences.

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Retail TouchPoints

JANUARY 31, 2023

Almost a quarter of a century ago, a groundbreaking article in Harvard Business Review heralded the dawn of the “fourth stage economy” — one in which the spotlight would be shone directly on consumers’ expectations of immersive brand experiences. Disney was cited as a shining early example of the experience economy in action.

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Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer is the key to survival, retail brands are hoping to get further context. With Allie, it was a no brainer.”

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Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. said Reduto.

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Retail TouchPoints

FEBRUARY 8, 2023

Following a pandemic-induced pause in its brick-and-mortar retailing, women’s workwear retailer Argent has opened a store in NYC’s SoHo neighborhood that brings community and commerce together with a combination of appointments, networking events and free-flow spaces for consumers to work and gather.

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Retail TouchPoints

APRIL 19, 2023

Talent acquisition and retention are a top challenge for organizations across many industries, but retailers in particular are struggling to fill their talent pipelines with young professionals that have the strategic and tactical expertise they need to evolve and differentiate their brands.

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Kissmetrics

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What does this mean?

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Retail TouchPoints

AUGUST 8, 2023

But that hasn’t stopped brands of all sizes and across categories from building out their presence on the app. Kleinman and other business leaders also think consumers are hungry for authentic connection, community and humorous (yet productive) discourse. Why is Threads Valuable?

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Retail TouchPoints

MAY 17, 2022

Localization is critical for success with a global brand.”. “I Localization is critical for success with a global brand.”. For Zaccariello, it’s not a question of digital-first or physical-first — to be successful, brands must embrace an approach that puts people first. That is just the way we are.

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Retail TouchPoints

APRIL 22, 2024

But his daughter, Somia Farid Silber, who’s now the company’s President, isn’t coasting on the company’s past success — she’s too busy thinking about the next 25 years. Retail TouchPoints: How do the company’s origins relate to you and your family? That’s actually how we started franchising.

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Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. 2020’s lockdowns forced brands to get creative with their digital presence as well as how they service their customers. The primary solution? Convenience. Creating a Seamless User Experience.

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Retail TouchPoints

FEBRUARY 2, 2022

Fishing is one of the world’s most popular hobbies, and if you’re a fishing enthusiast (or know one) then you know how passionate practitioners of the sport can be. It’s a prime example of the growing arena of community commerce — ecommerce ecosystems that cater to groups of like-minded individuals.

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Kissmetrics

JANUARY 26, 2021

For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Discord is a VoIP system that uses a combination of video, voice, and text communication services. Initially, they just wanted a way to talk to others in the gaming community. How Does Discord Work?

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