article thumbnail

Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
article thumbnail

Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” When you are on-brand, it means you manage your company based on the brand’s DNA. Here’s how you should approach branding and use it as a tool to manage your entire B2C business.

B2C 323
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Modern Luxury Media Merges Content and Commerce with New Fashion Rental Service

Retail TouchPoints

Modern Luxury Media’s ecosystem of 85+ brands across 22 markets includes Hampton’s Magazine , Ocean Drive and Aspen Magazine , reaching more than 16 million readers. All backend operations will be fully managed by CaaStle through its “clothing-as-a-service” rental ecosystem, including reverse logistics and garment care.

Fashion 287
article thumbnail

The Best Marketing Schools and Degree Programs

Kissmetrics

Are marketing degrees worth it? There’s not a definitive answer for everyone, as too many factors go into deciding which marketing career path you want to take, which marketing programs interest you the most, and which school experience is the best for you. Why Should You Get a Marketing Degree? Advertising.

Marketing 249
article thumbnail

The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

Data from Statista shows that the average tenure of chief marketing officers (CMOs) at the leading 100 advertisers in the United States reached 39.6 Managing Bottom-Line Expectations, a Balancing Act for CMOs It’s no secret that CMOs are often in a challenging spot internally as well. months – or 3.3 What is going wrong?

article thumbnail

Welcome to Content Marketing Unlocked: Your Free Blogging Course

Kissmetrics

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked. Introducing Content Marketing Unlocked.

Blog 363
article thumbnail

32 Free WordPress Themes For Effective Content Marketing

Kissmetrics

You already know that WordPress is a popular CMS and that most content marketers love it for their business or personal blog. Did you know that your success as a content marketer goes beyond writing great content ? Your attitude to work, the way you market your content, and, most importantly, your blog’s look all play a key role.

Marketing 302