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4 Tips for Mobile Website Optimization

Groove

What is Mobile Website Optimization ? Mobile website optimization is exactly what it sounds like. It’s the way that eCommerce brands optimize their entire site to accommodate not only desktop but also mobile devices. This is an example of a website with absolutely zero mobile website optimization. Source: Appleinsider.

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September newsletter ideas to engage your readers (+tips and examples)

Omnisend

Reading Time: 10 minutes Many marketers believe that September newsletter ideas are limited to back-to-school and fall themes. From major international celebrations to less popular occasions, this article will show you a variety of engaging September newsletter ideas that go beyond the typical choices. Looking for design inspiration?

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July newsletter ideas to spruce up your next campaign

Omnisend

Fourth of July is the most popular holiday in America, and brands would be wise to take advantage of this and send out marketing newsletters in line with this theme. Customers love receiving special content — and July newsletters are a great way to make your brand stand out amidst all the noise.

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12+ email newsletter ideas for your next campaign

Omnisend

Reading Time: 12 minutes 12+ email newsletter ideas for your next campaign With a stellar ROI of $45 per dollar spent and a high average open rate of 22.9% , it’s easy to see why email marketing remains an important tool for companies to reach their target audiences. Segmentation Why is segmentation so important?

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Holiday Readiness Series: 3 Ways to Maximize Mobile Performance

RTP blog

In addition, more than 60% of traffic during the month of November will come from mobile, which means retailers must absolutely bring their mobile A game. And that game plan should include a three-part strategy for bridging the mobile conversion gap. Second, offer mobile-friendly filter attributes. The clock starts now.

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Algorithm Updates and Focused Newsletters: How Digital Media Companies Are Evolving

Sailthru

Quartz found success with a new kind of digital newsletter. Hearst now focuses on “getting our readers to pay us a fair price for the products we deliver to their door and their mobile devices each day.” Quartz Revises Newsletter Program with Event-Focused “Pop-Up” Issues. What a way to start the year!

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Mytheresa Personalization Push Drives Uptick in Conversions, Engagement

Retail TouchPoints

Luxury online fashion retailer Mytheresa has improved add-to-cart and conversion rates as well as reduced mobile bounce rates and increased newsletter signups in China following the deployment of the Kibo unified commerce solution.