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Utilizing the External Data Boom for Digital Shelf Optimization

Retail TouchPoints

Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. The second comprises price, text and visuals that define your product offer.

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Don’t Fall Victim to a Cyber Attack: A Shopper’s Guide to Cybersecurity

Retail TouchPoints

Avoid shopping on public WiFi Most people believe using public WiFi is safe by default. Because of this, shoppers find themselves using public and unsecured WiFi networks as they browse retailers’ websites and input credit card information from airports, coffee shops and other public places.

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Free Doesn’t Mean Free: Explore AI Solutions Safely and Productively for Your Business

Retail TouchPoints

In this Q&A, Karissa Liloc, Principal Product Manager for Generative AI at Getty Images and iStock, explores essential considerations for SMBs when evaluating, implementing and utilizing AI solutions, empowering them to harness the benefits of AI while mitigating potential risks.

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The PR Perils of Inaccurate Sales Tax

Retail TouchPoints

How Food is Taxed in Massachusetts In Massachusetts, “ food products for human consumption ” are exempt from sales tax. Now, since large retailers often apply tax rules within categories of products rather than for individual SKUs, it’s very likely that similar errors exist for other products.

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41.8% of Independent Amazon Shareholders Vote for Labor Rights Assessment

Retail TouchPoints

Supporters believe an independent assessment could help Amazon and its board evaluate its conduct and mitigate any risks associated with labor rights, as well as guide its approach and conduct on related issues.

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CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Retail TouchPoints

Inside the Data Clean Room With this technology, CMX will be able to more accurately measure attributed sales related to campaigns and to share that information with CPG supplier partners and advertisers via the CMX Performance Dashboard. Other retailers, such as Wayfair , have since followed.

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Bark Lays Off 12% of Workforce, Seeks $12 Million in Annual Cost Savings

Retail TouchPoints

“Our AOV is growing at the accelerated pace we anticipated and we delivered the strongest gross margin quarter since going public — even with all of the heavy holiday promotions — and we anticipate further improvements. We were also very encouraged by the recent growth of our food and dental product lines.