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Financial Services Marketing Effectiveness Lies In Data, Technology, And Creativity

Forrester eCommerce

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

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Creativity Catalyzes a Growth Mindset in Business

Forrester eCommerce

We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. However, creativity is not like a light that you can turn on or off at will.

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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. AI did more than take the focus from creativity; it encroached on it. Here’s my perspective on the right blend of humanity and AI in today’s approach to creative.

B2C 264
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Total Wine, Hill Beverage and Snoop Dogg Partner to Deliver THC-Infused Beverages Nationwide

Retail TouchPoints

“I’d feel even more comfortable buying from a reputable retailer like Total Wine, Spec’s and major delivery services that we have all been using for years than I would from even a licensed dispensary, and that world I come from. This is the start of the evolution from prohibition to legalized cannabis.”

Customer 299
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Predictions 2021: Agencies Swarm Talent With Technology

Forrester eCommerce

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

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Creativity Catalyzes A Growth Mindset In Business

Forrester eCommerce

We often set apart the designation "creative" and reserve it for the exceptional few — a creative department, team, or leader. Yet creativity surrounds us in life and at work, if we can but recognize and develop it. However, creativity is not like a light that you can turn on or off at will.

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Generative AI Gets An Upgrade To Business Class With Adobe Firefly

Forrester eCommerce

Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.

Other 195