Retail TouchPoints

APRIL 4, 2024

But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. When you’re running a search ad or a Facebook ad, that ad is typically driving people to your DTC website, so you’re able to track conversion. The culprit? explained Pollet. “It’s

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Store Growers

JULY 22, 2023

Last Updated on July 23, 2023 Advertisers create ad campaigns with specific aims and objectives in mind. But, what if you want to reach your target audience and attract the attention of those who are most likely to visit your website and buy what you sell? What Are Google Discovery Ads? And guess what?

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Store Growers

MARCH 7, 2024

Last Updated on March 7, 2024 Recommendations play a key role in Google Ads. They’re a way for Google to flag potential improvements to advertisers. And while a lot of them are solid “improvements” some are very harmful to the profitability of your Google Ads campaigns.

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Kissmetrics

AUGUST 11, 2021

We’ve all seen Google Ads. Whether you call it Google AdSense, AdWords, or Ads, they’re the ads displayed in the search results on Google. In this guide, we’re pulling back the curtain and looking at what steps you’ll want to take after you have the ad set up. What Is Google Ad Campaign Management?

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Retail TouchPoints

JUNE 15, 2022

The move follows a similar trajectory at Google , which has been continuously adding more features to make itself central to the online shopping experience, including the recent debut of a new checkout flow. Bing’s goal might be similar. while Google accounts for over 60% , according to Comscore.

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Groove

JANUARY 4, 2021

Continue reading to discover how we helped one client increase conversion rate by 17% and revenue by 22% by utilizing Google Shopping, Search and Display ads as well as streamlining paid media strategies for their new website. Google Shopping, Search & Display Campaigns. 24 audience changes. 50 keyword changes.

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Kissmetrics

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

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Retail TouchPoints

NOVEMBER 5, 2021

Using similar visual elements and consistent language across all platforms can solidify your message, increase consumer recollection, improve brand awareness — and ultimately lead to higher conversion rates and sales. With such a large and diverse audience, how can a retailer take advantage of these platforms? There are more than 3.6

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Social Media Marketing Shipping Costs SEO 302

Groove

NOVEMBER 12, 2021

Marketing teams use Google Ads and Bing Ads everyday to drive website traffic and increase revenue for their business. Bing Ads vs Google Ads. Google Ads are shown on two networks: the Search Network and the Google Display network. Which Costs More? You’re probably wondering, why?

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Kissmetrics

SEPTEMBER 2, 2020

Google may lead the search engine ranks, but they’re not the only player in the game. Compared to Google’s 72.94%, that may not seem like much — but with upwards of a third of US desktop searches coming from Bing (and Bing-backed AOL and Yahoo), it’s pretty huge. More than 70% of Bing users are over the age of 35.

eCommerce 311

eCommerce Merchant Services Shopify Events 311

Kissmetrics

APRIL 22, 2021

A study found programmatic ad spend will top $59.45 By 2021, $81 billion of digital display ad spend will be conducted programmatically. Previously, buying ads was a long and arduous process. This graphic from PubMatic shows the difference between the different types of ad buying: So, how does programmatic buying work?

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Retail TouchPoints

JULY 31, 2020

In looking at Google Ads performance among a sample of enterprise U.S. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. Google Ads revenue was up 15% in April, with a 17% stronger ROAS, for enterprise apparel retailers.

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Kissmetrics

MAY 4, 2021

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that campaign’s lifespan. It’s simple to translate your Google Ads campaign to the Microsoft platform because they have similar functionality.

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Kissmetrics

OCTOBER 6, 2021

Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. Google’s answer to the end of third-party cookies is the Privacy Sandbox , which will anonymize data to help increase privacy and limit spam and fraud. Use social media to poll your audience.

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Store Growers

SEPTEMBER 9, 2022

Sometimes the focus of the remarketing debate is the platform, like Google vs Facebook. In this article, we will see how Google Ads remarketing stacks up against using remarketing audiences from Google Analytics. How Remarketing Audiences Work. Google Ads vs Google Analytics Remarketing.

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Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. But is that all mobile ads are good for? Is that even what mobile ads are best for ? Mobile ads themselves aren’t a waste of money.

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Kissmetrics

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. However, it’s important to recognize not everyone is in your target audience.

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Social Media Shopify Magazine PPC 271

Store Growers

MAY 15, 2023

Well, Google is known for introducing updates to its Ads platform every 18 months or so. In this piece, we’ll review the latest upgrade to Google Ads audience manager. What Is the Google Ads Audience Manager Audience manager helps you stay on top of the audience segments in your Google Ads account.

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Store Growers

AUGUST 29, 2022

The two most popular ways to configure remarketing audiences are through Google Ads and Google Analytics. In this article, we’ll focus on remarketing audiences in Google Analytics. Click here if you’d like to learn more about Google Ads remarketing audiences ). Let’s get started!

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Kissmetrics

JANUARY 5, 2021

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

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Games Download Social Media Arts 363

Kissmetrics

JANUARY 31, 2022

E-commerce marketing can have a variety of goals, from building brand awareness to driving sales, and use a variety of approaches including SEO , paid ads, social media, and affiliate marketing. This can include display ads, banner ads, even dynamic ads. Create a campaign, which will keep similar ads together.

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eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

DECEMBER 31, 2021

The benefits of using personalized ads can’t be ignored either. Personalized ads offer higher click-through rates, lower cost per acquisition (CPA) , and provide a better customer experience because they will see exactly what they want to see when browsing your site or searching on Google. Use AI To Streamline Your Ads.

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Kissmetrics

FEBRUARY 20, 2021

Google’s remarketing lists for search ads (RLSAs) may be just what you’re looking for. These engagement-driven remarketing ads allow you to target your ads to your highest-value prospects. That means you can show your ads directly to the customers who are most likely to do business with you.

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SEO Improvements Customer Consumer 259

ROI Revolution

FEBRUARY 28, 2024

One of the recent seismic shifts in the industry is Google’s announcement regarding the deprecation of third-party cookies. Google’s Decisive Move: A Paradigm Shift in Online Tracking Google made waves by rolling out tracking protection for 1% of users in January 2024.

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Kissmetrics

DECEMBER 14, 2020

As a savvy internet user, you might think no one clicks on Facebook ads. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. You can learn more and create your first ad at Facebook.com/advertising.

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Magazine Consumer Electronics Marketing Customer 354

Groove

MAY 6, 2020

They used Facebook Ads, Google Ads and Bing Ads to spread the word, but it wasn't going as well as they had hoped. Once we took over, and our budget was approved, we began monitoring their Google, Bing and Facebook Ads. We monitored these ads on a weekly basis to deliver the most optimal performance.

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Accessories eCommerce Customer Blog 259

Kissmetrics

MARCH 16, 2021

Advertisers were quick to jump on this trend, and Americans began seeing tourist ads show up in their favorite print magazines and newspapers, making travel one of the most sought-after experiences of modern life. 10 Ways to Target Tourists With Paid Ads. Creating high-performing tourist ads is not always as easy as it seems.

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Travel Magazine Customer Retention Marketing 257

Kissmetrics

MARCH 12, 2021

You may want to include another angle, such as paid ads. Today, we’ll talk about one of those combinations: paid ads with influencer campaigns. What Does It Mean to Have Paid Ads Integrated With Influencer Campaigns? Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads.

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Store Growers

JULY 26, 2022

Google’s Customer Match allows advertisers to leverage customer data to reconnect to previous customers and find new ones across the Google Ads network. This feature helps you leverage the customer information that you’ve collected from buyers or prospects to target with a variety of ads. Google is pretty strict on this.

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Kissmetrics

APRIL 6, 2021

If your business has complex advertising needs, there’s a good chance Google Ads Manager can help. Rather than having your PPC spread out across several separate Google Ads accounts, Google Ads Manager brings all of your paid ads together in one place. What Are Google Ads Manager Accounts?

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Management PPC Marketing Improvements 198

Kissmetrics

APRIL 15, 2021

With a large audience and millions of engaged shoppers, Walmart Marketplace could be a necessity for any online retailer in the same way that Amazon is. Marketplace offers lots of useful ways to reach your target customer, and you may find they can provide a very good return on ad spend (ROAS.). Walmart Marketplace Features.

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eCommerce Fulfillment Social Media eCommerce Platforms 252

Kissmetrics

MAY 31, 2021

I don’t think I have ever Googled for shoes. The same goes with ads, yes, I have been shown ads for shoes on Facebook and Google, but it’s never led me to purchase a shoe. It’s roughly 5 to 1… for everyone person typing in “shoes” into Google, 5 type in “Nike”. And that audience is their ideal cliental”.

Marketing 363

Marketing Social Media SEO Channel 363

Kissmetrics

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Consumption Metrics.

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Social Media Improvements Information B2C 329

Kissmetrics

MARCH 23, 2021

Google Search Campaigns are one of the most popular forms of online advertising. If you’ve always wanted to run a Google Search Campaign of your own but didn’t know how this article will help you get started. What are Google Search Network Campaigns? Google Search ads can also show up on a variety of other websites and apps.

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Download Improvements Other Article 312

Kissmetrics

NOVEMBER 23, 2021

Getting your products or services in front of the right audience is becoming increasingly more challenging. This is because most businesses are going digital, increasing their reach online, and leveraging paid ads. To help you stand out from the crowd, you should consider running responsive display ads.

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PPC Definition Customer Marketing 245

Kissmetrics

SEPTEMBER 21, 2021

You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice. How Does Google Scholar Work?

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Food and Beverages Article Document Marketing 299

Store Growers

MARCH 6, 2023

In the marketing world, this trend translates into the removal of levers, traditionally used for audience targeting, and letting data lead the way forward. What Is Optimized Targeting in Google Ads? They can be found under “Expansion and optimized targeting” in the Audience report. How Does Optimized Targeting Work?

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