Retail TouchPoints

FEBRUARY 29, 2024

For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. It’s a matter of retailers and consumer goods teams being in constant communication to build a better experience for shoppers. said can impact sales. said can impact sales.

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Retail TouchPoints

FEBRUARY 15, 2024

By partnering with Foot Locker on The Clinic, we get to share our love of basketball, connect more deeply with athletes and grow the basketball community,” said Jason Kirrer, VP of Nike North America Marketplace Partners in a statement. At the same time, Foot Locker also unveiled its year-round brand platform, The Heart of Sneakers. “In

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Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. the way it has in Asia, a number of brands are adding some spice to their content marketing mix with the integration of live shopping experiences. “To

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Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Some things to think through: What are the customers’ needs? What would motivate them to obtain a co-brand card versus a bank-branded card?

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Retail TouchPoints

JANUARY 12, 2024

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. New episodes will launch through 2024 on all Coachtopia social channels.

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Retail TouchPoints

OCTOBER 21, 2023

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse , Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We

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Retail TouchPoints

MARCH 25, 2024

This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, community and commerce converge. Community If you’re tasked with customer retention and loyalty and are trying to uncover new ways to cultivate community, then this track is for you.

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Retail TouchPoints

APRIL 8, 2024

The non-alcoholic (NA) beverage brand plans to continue operating as a wholesaler and a DTC ecommerce retailer. Boisson has filed for Chapter 11 bankruptcy protection and shuttered its eight brick-and-mortar stores, according to multiple media reports and a LinkedIn blog post by Boisson founder Nicholas Bodkins.

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Retail TouchPoints

MARCH 7, 2024

Michaels has launched a new brand campaign and in-store selling activation to shine a spotlight on its MakerPlace by Michaels online marketplace. Our latest efforts, including our first brand campaign and an in-store selling pilot, are just the beginning of what we have planned to deepen our support for the independent handmade community.

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Retail TouchPoints

NOVEMBER 29, 2023

Consumers are increasingly eager to shop at malls, both enclosed and open-air, if the curation of brands and overall experience is right , according to Stephanie Cegielski, VP of Research for the International Council of Shopping Centers (ICSC). Malls were once the nucleus of “shopping culture.”

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Retail TouchPoints

MAY 6, 2024

That’s what takes me out of my comfort zone.” As Co-founder and face of her namesake brand, she has plenty of opportunities to do it. Her brother and co-founder Uri Minkoff helped bring the brand’s Store of the Future to life, which was a critical juncture for the entire retail industry. How do you plan to celebrate?

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Retail TouchPoints

JANUARY 10, 2024

That means he studies culture and how we as humans live, interact and respond emotionally and physically to the world around us in order to help brands shape their physical experiences. But that didn’t happen because, although that kid they catered to met the brand when they went off to college, they also are from a suburb.

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Retail TouchPoints

JANUARY 4, 2023

This year, DTC has a new meaning, or at least an alternate one — “ direct to community.”. This new form of DTC is built on and grows alongside a strong, vocal community of consumer advocates that engage in regular, reciprocal conversations with the brands they buy from. “Direct to consumer” is so 2022.

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Social Media Omnichannel Channel Information 274

Retail TouchPoints

MARCH 8, 2024

Karissa Bodnar, Founder and CEO of clean beauty brand and DTC success story Thrive Causemetics , grew up in a small town in rural Washington state. Now Bodnar has parlayed her lifelong passion for beauty into a brand with purpose and a thriving (pun intended, yet also true) business. It was part of how I paid for college.

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Retail TouchPoints

OCTOBER 24, 2023

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show.

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Retail TouchPoints

FEBRUARY 22, 2023

Now the onus is on developers to establish what that value means to them, and how it will impact: The spaces they design; The activations and partnerships they launch; The technology and omnichannel capabilities they integrate into the experience; and of course The brands, retailers and other companies they collaborate with.

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Retail TouchPoints

JUNE 1, 2023

Though standards are scarce, fraud is rife and big wins are few, many retail brands have already tested the NFT waters. As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers.

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Social Media Retail Consumer Books 246

lateshipment

OCTOBER 11, 2023

The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Brands need to get all in with their tricks and tactics to pull off a successful and profitable holiday season. Holiday Marketing Ideas brands should focus on 1.

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Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. At Bark, it’s more than attribution.

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Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. Cornelius: We’ve seen engagement-driven concepts with more community stores. Cornelius: We’ve seen engagement-driven concepts with more community stores.

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FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Retail TouchPoints

MAY 3, 2024

Our collaboration with Instacart has significantly expanded our online presence, reinforcing these core values within our local communities,” said Tamara Pattison, Chief Digital Officer at The Save Mart Companies in a statement.

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Groove

MAY 8, 2024

That vision is being realized now with Adobe Commerce, which gives Magento 2 users access to unmatched tools to take eCommerce brand experiences to new heights as merchants leverage technology to optimize their marketing spend and shopper journeys. The only limitation is imagination.

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Retail TouchPoints

OCTOBER 4, 2023

Brands that typically take the large-format route are adopting smaller footprints in residential neighborhoods. Even if brands are holding on to their downtown locations, many are still experimenting with small formats in order to offer customers more intimate and convenient experiences.

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Retail TouchPoints

SEPTEMBER 15, 2023

But in the last 10 years that has changed dramatically — now most of the sellers on Amazon are brand owners. Diving into the individual stories of those brand owners provides a view of Amazon that is somewhat contrary to media headlines about FTC lawsuits, union fights and congressional hearings. million jobs in the U.S. alone in 2022.

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Retail TouchPoints

FEBRUARY 15, 2024

Now, Stanley is the star of a much bigger retail industry discussion around what actually inspires this level of consumer response. Many brands are capitalizing on their understanding of human psychology to offer limited-edition and exclusive products that consumers will eagerly rush to buy.”

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Social Media Consumer Other Information 220

Retail TouchPoints

DECEMBER 4, 2023

To better serve a growing legion of West Coast customers, Tapestry , parent company of brands including Coach and Kate Spade , opened its 788,000-square-foot North Las Vegas Fulfillment Center in November. RTP: What are the most important technology investments that have been made in the new fulfillment center?

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Retail TouchPoints

FEBRUARY 20, 2024

That’s someone “who can see the world through lenses that are not their own, make meaning of the world through said lenses and then be able to communicate said meaning to people who are not from that community, that group, that constituency, so they can…see the construction of the world that is not native to them.”

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Groove

APRIL 24, 2024

Community Support: Shopify benefits from a large and active community of developers, designers, and entrepreneurs. Community Support: Shopify benefits from a large and active community of developers, designers, and entrepreneurs. The Shopify brand has become synonymous with online excellence.

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Retail TouchPoints

APRIL 28, 2023

Creative Director Zihaad Wells attributes the brand’s heightened relevance among Gen Zers to its strong heritage and distinct design elements: the arch logo, buddha design and, of course, its signature rope stitch. True Religion , born in the Y2K era, is benefiting from its current cultural resurgence.

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Retail TouchPoints

MARCH 28, 2023

The company has rolled out a new solution to pair brands and creators for the development of “Branded Effects,” following on its new partnership with Sephora for a beauty creator incubator program. Other companies that have recently used Branded Effects include Universal Pictures , Samsung and Netflix.

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Retail TouchPoints

SEPTEMBER 16, 2022

While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer is the key to survival, retail brands are hoping to get further context.

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Retail TouchPoints

FEBRUARY 15, 2024

With this declaration, the CDC issued a clarion call for “individuals, governments, workplaces, health systems and community organizations” to confront this growing crisis by developing ways to increase personal connection. In fact, as the CDC notes in its statement on the loneliness epidemic, half of U.S.

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Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. The entire Go There campaign was fashioned around consumer insights.

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Retail TouchPoints

OCTOBER 4, 2023

As one of the largest media and entertainment companies in the world, NBCUniversal is also one of the biggest vehicles for brands to connect with consumers. Just look at the pace at which new brands are entering the marketplace — 35% of advertisers today didn’t even exist three years ago.

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Retail TouchPoints

OCTOBER 11, 2022

Now imagine if even a portion of that time was spent with your brand, and you begin to see the appeal of the branded podcast. “ Sephora , eBay , Walmart , Blue Apron , Shopify , Trader Joe’s , Hugo Boss and Amazon are just a few of the notable retail names that have debuted their own branded podcast series.

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Retail TouchPoints

MARCH 23, 2022

Digital has created an easy entry point for brands of all sizes: whether a business is a corporate behemoth or just starting in the founder’s garage, they’re all in an open environment with equal access to consumers. Lynch shares more about stackt’s evolution and how it’s cultivating a community-driven experience for brands and consumers.

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